GOOGLE changed its ad policy. Will Facebook? The World and the Americans want to know if Facebook will put the brakes on digital disinformation.

Last year's end-months were bad for the head of the Trump campaign, Brad Prascale, because Google announced on Nov 20 that it would start to rein in its political advertising business.

Mr. Parscale - an Olympic manipulator of digital information who specializes in creating disingenuous political ads filled with conspiracy theories - will now have one less weapon in his digital arsenal to wage scorched-earth re-election campaign.

He responded to the news with a typical pique, tweeting at Google :

''Political elites & Bog Tech want to rig elections - Dem primary and & 2020 included. They're targeting Trump because he's the big dog, but they're after Dems like Sanders & Warren. Won't stop until they control all digital political speech.

Google does not plan to completely ban political advertising. But the new policy will hinder many political campaign operatives - and Mr. Parscale  most of all because he is the most deft user of tech tools in politics. The Trump campaign continues to outspend and outperform all the Democratic wannabes on digital combined.

Campaigns will be still be able to target ads on Google based on users's age, gender, location and the content of websites users have visited.

But now they cannot direct their ads using several specific audience attributes, like political affiliation or public-voting records.

Campaigns will no longer be able to microtarget - tailoring ads to people's specific data and behavior - which is the online equivalent of whispering millions of different messages into zillions of different ears for maximum effect and with minimum scrutiny.

And political organizations will no longer be able to reach ''affinity audiences,'' groups of users who are bundled according to similar habits.

Google also clarified its rules around lack of truth advertising, banning ads with ''demonstrably false claims that could significantly undermine participation or trust'' in elections.

And more : Campaigns cannot use specific names they have collected to target ads, and Google also disallowed ''remarketing'' to those who visit campaign websites.

Twitter's recent decision to get out of the political ad business altogether set this in motion. But Twitter's move was mostly symbolic: Its political advertising business is small and not particularly critical for candidates, since they can continue to tweet to their heart's delight.

The honor and serving of the latest global operational research on Social Media giants and Election Campaigns, continues. The World Students Society thanks author Kara Swisher.


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