Headline September 03, 2017/ ''' BEAUTIFUL GIRLS BULLETIN '''


O'' DEAR  GOD ...-HOW MUCH MORE BEAUTIFUL   can these starlets all, get ?!....... Just hear this beauty specialist speak with some ravishing technology sprinkling:

''I thought, this is a product that will go viral because lashes make everyone look better, particularly in pictures....... that's why a lot of brides get them,'' said Katy Stoka, the creator of the *magnetic lashes*, known as One Two Lash.

She added,........ ''Then it came in tandem with the obsession with the selfie.''

THE PITCH COMES in the form of before and after photos posted on Facebook or Instagram by a woman you know.

The focus is on her eyes, specifically her eye-lashes, which at first appear ordinary and untouched   -a stark contrast from from a picture taken weeks later, when they look long and thick. Mascara magnifies the effect in another snapshot.

Reach out, the captions enthuse, if you want in!

Such pictures have increasingly populated social media this year from women selling an eyelash enhancing serum from Rodan & Fields, a skin care company that distributes most of its products through independent ''consultants''.

One might expect the average woman to be skeptical about the idea of applying a little-known liquid to her eye lids every night in hopes of longer lashes a month later, especially without a prescription.

It's the kind of a thing that, if seen on a television infomercial, might be skipped without a second thought.

But fueled by social media testimonials and a robust direct-selling force, the serum, Lash Boost, briefly sold out this summer, and the company said that sales of the product - which costs up to $150 - should top $175 million in its first year.

*The popularity illustrates the modern dynamics of direct-sales companies, which were once mostly  associated with door-to-door Avon visits and social gatherings*.

In the social media era, Selfies are the new Tupperware party, influencing the types of products that companies can persuade people to buy.

''Our business is really based on the visible results of the products that we sell,'' said Lynn Emmolo, chief brand officer of  Rodan & Fields. ''The consultant connection to their friends and the visible results - that's when the magic happens.''

Lash Boost has been a particular success for  Rodan & Fields, which last year topped Netrogena and Olay to be the top skin care brand in the United States, according to Euromonitor, a market research company.

Rodan & Fields, which was founded by the  Dermatologists who developed Proactiv acne products, said it had more than $1 billion in annual revenues over all, with items like blemish- and line reducing face creams.

It is certainly not novel for women to seek longer, darker eyelashes, but the means of achieving that have moved beyond mascara and the prescription drug Latisse, which was introduced in 2009.

Women are increasingly visiting salons for individually applied lashes every few weeks, turning a special-occasion treatment typically with weddings into something as routine as a manicure.

Fake eyelashes that stick with magnets instead of glue were introduced last year, intended to make daily application easier. And as with Lash Boost, personal testimonials and photographs evidence on social media helped fuel sales.   

''I thought, this is a product that will go viral because lashes make everyone look better, particularly in pictures  -that's why a lot of brides get them,'' said Katy Stoka, the creator of the magnetic lashes, knows as One Two Lash. 

She added, ''Then it came in tandem with the obsession with the selfie.'' 

Makeup broadly, ......''does so well on social because it's very dramatic,'' said Larissa Jensen, a beauty industry analyst at the NPD Group.
Dr. Amy Newburger, a dermatologist who advised the United States Food and Drug administration on a variety of products for more than a decade, said Lash Boost was similar to a-

Slate of other enhancers that emerged after Latisse was introduced, which contains cosmetic, over-the-counter versions of the drugs active-ingredient.

The Honor and Serving of the  latest  ''Operational Research''  on Beauty products continues........

With most loving and respectful dedication from !WOW! -the World Students Society and Twitter-!E-WOW!  and these very beautiful Students:

Merium, Rabo, Haleema, Saima, Sarah, Seher,  Dee, Areesha, Sameen, Sanyia,  Sharbano,  Eman,  Armeen, , Ambassador Malala  [Nobel Prize], Paras, Aqsa,  Sorat, Zainab, Tooba, Nina......... and these little angels:

Maynah, Maria,  Harem, Hannyia and Merium.  

See Ya all on !WOW!  and Twitter-!E-WOW!   -the Ecosystem : 2011

''' Social Media Era '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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