Joel Kinnaman new face of H&M

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

High street retailer H&M has chosen Swedish-American actor Joel Kinnaman as the face of its Fall 2012 ad campaign, directed by Jonas Akerlund.

The 30-year-old Easy Money will reportedly be shown wearing pieces including a varsity jacket layered over a navy crewneck and denim shirt.

"H&M makes it easy for a guy to look great every single day and create a personal style. Their men's collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket," Joel Kinnaman said.

The new H&M collection video will be released October 5.

Joel Kinnaman is set to star in the upcoming RoboCop, due to hit screens in 2013.