Coca-Cola and Will.i.am to launch eco-friendly brand

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

Black Eyed Peas member Will.i.am is teaming up with The Coca-Cola Company to launch a brand of eco-friendly clothing and accessories in a bid to promote recycling, reports FashionMag.com.

Dubbed "Ekocycle," the initiative will feature garments and accessories made form recycled materials.

According to FashionMag.com, the brand is expected to launch an exclusive series of headphones with Beats by Dre in the fall and present a collection of eco-friendly caps with New Era in 2013.