Discover Erwin Olaf's Bottega Veneta vision

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

Bottega Veneta has unveiled a video providing viewers with an insight into the concept behind its Fall/Winter 2012 campaign shot by acclaimed photographer Erwin Olaf.

Model Aymeline Valade stars in the ads, while Dutch photographer Olaf, who has a background in journalism, was behind the lens.

In keeping with the label's Art of Collaboration project, which sees it team up with new and different artists each season, Bottega Veneta showcases the photographer at work in the new film.Previous artists to have been showcased by the label include Alex Prager for Spring/Summer 2011 and Jack Pierson for Spring/Summer 2012.

Bottega Veneta creative director Tomas Maier has nothing but praise for Olaf.

 Erwin perfectly captured the sensibility of the collection," he explains.

 He also added an unexpected narrative that makes the campaign especially rich.


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