Public Service Algorithm

 

BBC chief proposes ‘public service algorithm’ with YouTube-style user-generated content.

The BBC director general has suggested opening up the BBC to YouTube-style user-generated content as he backed the idea of a “public service algorithm” free from the interests of US tech companies.

Matt Brittin, who arrived at the BBC after 10 years leading Google in Europe, said the corporation and public service media in Britain had the opportunity to build a platform “unadulterated by commercial interests, by algorithms that have other interests at heart”.

Speaking at the Edinburgh TV festival, he said concerns about the influence and impact of social media algorithms were now the “most interesting public debate” in the US. Meta agreed on Wednesday to pay out $18bn (£13.2bn) and make big changes to its platforms after claims of addicting and harming children with dangerous products.

While stating it was not BBC policy, Brittin raised the idea of turning an “iPlayer 2.0” into a YouTube-style site hosting appropriate content from creators. It would be built around an algorithm aimed at “educating, informing and entertaining the public here and ideally around the world”.

“I’d like to be an open platform for creativity,” he said. “What if we could say to people, create content about where you live, about the sports teams you follow, about the skills and the businesses that are in the area, and do that in line with our guidelines,” he said. “You don’t have to be Lyse Doucet, but there would be some BBC guidelines.

“We should have a public service algorithm … [iPlayer] should do it in a way that’s not biased towards the incentives of a US tech company or commercial interests. It should be biased towards what we want public service to be all about.”

Brittin said it would allow creators to access “the expertise and the platform and the reach and the trust in the BBC, in return for signing up for some policies that might be different from YouTube”.

- Author: Michael Savage, The Guardian

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