Ron Howard Thinks Audiences Will Decide Whether AI Films Succeed

Ron Howard believes there’s a chance AI-generated films could succeed — but only if movie audiences decide they’re worth watching.

Howard spoke during a fireside chat at the Runway AI Festival, the AI company’s content showcase, at New York’s Alice Tully Hall on Thursday evening. The Oscar-winning director of “A Beautiful Mind” and “Frost/Nixon” acknowledged to Runway co-CEO Cristóbal Valenzuela that the technology has been “democratizing” the filmmaking process, allowing storytellers to “more efficiently, more broadly” tell their stories. But whether those films end up dominating multiplexes will depend on whether audiences have an appetite for them, he said.

“It’s going to be, again, up to the audiences to determine what appeals, what resonates,” Howard said before the crowd of several hundred attendees, acknowledging that creators will have choices between traditional and AI-facilitated production methods.

- Author: Corbin Bolies, Variety.com