ADS TOOLS A.I.S : STUDENTS INCOME PRECIS

WHERE ADVERTISERS once bought ads using keywords or demographics in a fairly straightforward process, A.I. has begun automating these and other parts of the advertising chain.

The result is a system that has become easier for companies to use, even as the technology behind it has become more complex.

The change begins with the way the A.I. has increased the time people spend with Google and Meta. Because Gemini, Google's A.I. system, is responding in many search queries with condensed and complete answers, people are doing many searches.

Queries have grown in search and been doubling on its new A.I. powered product, A.I. mode, the company said.

For META, where videos have become a cornerstone of the business, the company has said A.I. has helped Facebook increase users watch time by double digits and broadened the reach of Instagram videos by dubbing content into different languages.

But the real business breakthroughs have come from targeting. It used to be that an advertiser would say, for example, '' I want to target women In New York between the ages of 24 and 35.''

Now it's the opposite.

META and Google are using A.I to recommend customers the brand should be going after.

!WOW! thanks Tripp Mickle and Eli Tan.