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SOCIAL media is increasingly turning into a marketplace where sensationalism sells more than truth. In the world at large, almost every day brings a new lie, a new rumour, and a fresh wave of propaganda.
Sadly, many people not only consume such content, but also share it without verification.
One of the major reasons behind this alarming situation is the monetisation system of these platforms.
When dollars are rewarded based on views, watch-time and engagement, the primary goal for many, especially partisan or party affiliated journalists, shifts from truth to profit.
For some, financial gain becomes more important than acts, Ethics and interest and social harmony are pushed aside and in the race for higher revenue.
This trend is becoming increasingly dangerous. Lies and propaganda may well generate temporary views, but their long-term consequences are quite severe.
They create distrust, polarisation and mental stress within society. So, it is time to introduce clear ethical standards into the monetisation system.
Financial rewards should only be granted to content that is verified, authentic and fact based.
If a channel or page consistently spreads lies, rumours or fears, it should receive warnings, face demonetisation, and be placed under strict monitoring.
A strong mechanism must ensure that earnings are linked not only to engagement metrics, but also to credibility and truthfulness.
Social media is a powerful tool. It can inspire positive change, but it can also fuel division and instability.
The responsibility lies with platform owners, policymakers and society at large. If monetization is aligned with ethics, truth and accountability, these platforms can become instruments of reform.
But if lies continue to be rewarded, the damage will not be limited to individuals, it will affect one and all.
The World Students Society thanks Hayan Ahmed Khan.
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