Headline, September 02 2025/ PODCASTS : ''' DEAR MEDIA DEEP '''

PODCASTS : 

''' DEAR MEDIA DEEP '''

THE TRANSFORMATION OF PODCASTS FROM a niche audio format to a linchpin of celebrity tours is complete. Taylor Swift has finally appeared on one. This long-form format allows stars to speak more freely than TV or magazines.

Her guest spot on '' New Heights,'' a video podcast about football and pop culture co-hosted by her boyfriend, Travis Kelce, amassed nearly nine million views in about 12 hours on YouTube, setting a record for the show and cementing its place among modern media properties.

About 1.3 million people tuned in simultaneously to a livestream of the episode before it was felled by a technical glitch.

By comparison, an October episode of '' The Joe Rogan Experience '' with President Trump reached about 11 million views in its first 12 hours on YouTube.

Released last Wednesday, the '' New Heights '' episode served as a long-form album announcement for Ms. Swift, who has never taken a particularly traditional approach to delivering such news.

When not dropping surprise albums, she has opted for announcing albums on tour stops, on Yahoo livestreams or in the middle of awards shows. 

Rarely does Ms. Swift sit for an interview. [ Exceptions include in-depth conversations about songwriting for Apple in 2020, and about directing the variety in 2022. ]

That her first popular podcast interview was conducted beside her romantic partner speaks to both her personal reluctance to engage with mainstream media and a larger truth about podcasting :

For prominent figures, it has become a friendly space, where unchecked conversation can flow freely.

Silicon Valley founders and White House officials have embraced two- or three-hour conversations with Mr. Rogan. Athletes and musicians talk about their mental health on '' Armchair Expert '' with Dax Shepard.

The actor Jason Momoa recently made his podcast debut on '' Smartless,'' disclosing a near-drowning,  while Dakota Johnson chose to make her debut on '' Good Hang With Amy Poehler,'' holding her new puppy in her lap.

'' Not only these podcasts have massive reach, but they're also places where you can have nuanced, long-form conversation,'' said Josh Lindgren, head of podcasts at Creative Artists Agency, in an interview on Wednesday.

'' The editing tends to have fairly light touch, and it's a place where you can go and have a conversation and expect that more  or less what's going to get transmitted to your audience.'' [ CAA represents some of Mr. Kelce's business.]

While these interviews may seem journalistic in nature, most stars of new media do not consider themselves journalists. In their celebrity interviews, they reject the blunt questions of 1990 network broadcasters and the literary sensibility of the 1970s magazine scribes.

They foster a sense of safety. Their goal is intimacy, not necessarily accountability.

'' We're not a ' gotcha show, '' Michael Bosstick, chief executive of the podcasting network Dear Media  told The New York Times this year.

He and his wife interviewed Ivanka Trump, the elder daughter of President Trump, in her second podcast appearance; her first was Lex Fridman, a podcaster focused on science and technology ;  whom Ms. Trump described as a ''friend.''

Neither show was a place where Ms. Trump would have expected to be grilled on her father's policies or her role in shaping them.

'' It's about making the guests feel comfortable that we're going to actually let them tell their story,'' said Mr. Bosstick, who spoke to Ms Trump about skiing, workout supplements, her morning routine and her interest in artificial intelligence.

The Honour and Serving of the Latest Global Operational Research on Media, Podcasts and the Future continues. The World Students Society thanks Jessica Testa.

With respectful dedication to the Global Founder Framers of The World Students Society - and then Parents, Students, Professors and Teachers of the world.

See You all prepare for Great Global Elections on !WOW! - the exclusive and eternal ownership of every student in the world - wssciw.blogspot.com and Twitter X !E-WOW! - The Ecosystem 2011 :

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