MARKETING via !WOW! : Just as we begin the Elections on The World Students Society, the Global Founder Framers of !WOW! will set in motion many a viral bumps.

And you will find just about every product that considers both domestic and global markets via !WOW! will become brand leaders and even sensations.

And the total income /money will go to The World Students Society - to the deserving students, professors and teachers, schools and colleges the world over.

WELCOME to the commercial world on !WOW!. Happily Ever After. All in the Service of Humanity.

In 2018, the Pink Stuff was little more than a home cleaning product with a cute name. '' The miracle cleaning paste,'' as it is said on every container, was sold by just two retail chains in Britain.

At a factory near Birmingham, the Pink Stuff line operated for about two hours every month. That was plenty.

'' It was a brand with a lot of uses,'' said Henrik Pade, a managing director at Star Brands, the company behind the product. '' But nobody used it.''

Actually, the Pink Stuff - which is, yes, bubble-gum pink - had some fans. One of them was Sophie Hinchliffe, a then-28-year-old hairdresser in Essex, east of London.

Ms. Hinchliffe had learned about the Pink Stuff on Instagram, naturally, and had started posting daily videos to her then-new account @mrshinchhome. All the videos were snippet of her nonstop campaign to spiff up the home she had just moved in with her husband.

There was Mrs. Hinch, as she called herself, using a toothbrush to scrub the grout in her bathroom. Here she was polishing her candlesticks. If it were stained, the Pink Stuff would clean it, she told her small but growing audience.

Don't buy new tiles, she advised. Just spend 99 pence and restore the old ones. She recommended other brands, too. The Pink Stuff was simply a favorite.

''Hinchers,'' as her devotees soon christened themselves, found something mediative and satisfying about watching a chatty, glamorous and yet relatable woman eradicate grime. And these people weren't just gawkers. They were seeking product tips from the scrubber-in chief.

By the time that ''hinching'' became a verb -defined as ''to vigorously clean'' - in Britain,  the Pink Stuff's days of obscurity were over. Stores that carried it found customers waiting for restocking carts to roll by so they could snag all the little tabs they needed. Or more.

'' I was like, ''Guys, what have you done? I can't get hold of any! ' '' Ms. Hinchliffe said in a video interview.

'' Then the Pink Stuff got in touch and said, '' Would you like us to send you some? And that's when I learned about the whole influencer world.''

Ms. Hinchliffe, who has 4.8 million followers on Instagram, never jumped to TikTok - '' I struggle to keep up with one platform,'' she explained - but the Pink Stuff did. Pink Stuff related videos have been viewed more than two billion times on TikTok, Star brand says.

The Master Essay Publishing on Marketing, !WOW! and the real world platforms continues. The World Students Society thanks David Segal.


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