Ratan Tata: Tycoon's Ride In India's Cheapest Car Wins Internet

Indian tycoon Ratan Tata is being praised on social media for travelling in one of the world's cheapest cars.

The Chairman Emeritus of the Tata Group, Mr Tata is known for his simplicity.

When he travelled in the Nano, which his firm launched in 2009 but ceased production 10 years later, he revived the frenzy over the car.

It was launched amid great fanfare as a compact with the base model costing just 100,000 rupees ($1,979; £1,366).

But after the initial success and euphoria, the brand began to lose out to other manufacturers due to issues with production and marketing.

The first batch of 100,000 Nanos was sold through a lottery, with demand exceeding supply. But the demand kept decreasing in subsequent years. Mr Tata in 2012 admitted that mistakes were made with the launch of the Nano.



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