'' TRADITION IS HISTORY ''. DISRUPTION IS THE LAW OF TOMORROW. Where the hell is The World Students Society on that? Zero innovation? Zero inventions? Momentum? Zero GID?

The rules of business and society have changed. 85% of the jobs that will exist in 2030 haven't been invented yet. How will you embrace the opportunities? Maybe, maybe, maybe we keep failing towards success!

Rabo, Dee, Haleema, Lakshmi, Hussain, Ali, Zilli, Nayab [KSA], Shahzaib, Salar, Toby [China], Hamza, Sanan [Germany], Armeen [LUMS], Jordan, Vishnu, Sahar, Emaan [LUMS], Bilal, Danyial, Zaeem, Haider, Aqsa, and the formidable students of the world.

GOVERNMENTS - RIVALS AND BILLIONS OF CUSTOMERS - WHO already fear America's tech giants as too powerful, are fearfully alarmed by this unfolding of their supersized ambitions.

In fairness, America's tech giants are spending heroic sums in an effort to stay on top. And that is mighty good. One view is that the companies large customer bases, and control pools of data with which to train artificial intelligence [AI], give them an insurmountable advantage. Won't the giants use that to squash rivals?

Yet all these new areas look competitive for the time being. Many other firms are in the metaverse race, for example. ''Fortnite'', made by Epic Games, has more than 300 million players worldwide, while Roblox has 47 million gamers who spend 3 billion hours a month on its platform.

ON JANUARY 18TH MICROSOFT - WORTH MORE THAN $2 TRILLION, decided it wasn't big enough and bid $69 billion for Activision Blizzard, a video-games firm, in its biggest-ever deal.

These decisions are part of a vast new investment surge at five of America's biggest firms, Alphabet, Amazon, Apple, Meta and Microsoft - call them MAAMA. Together, they have invested $280 billion in the past year, equivalent to 9% of American business investment, up from 4% five years ago.

BIG TECH wants to find the next big opportunity, and our analysis of deals, patents, recruitment and other yardstick shows that cash is flowing into everything from driverless cars to quantum computing.

The shift reflects a fear that the lucrative fiefs of the 2010s are losing relevance, and the fact that the tech's titans are increasingly moving onto each other's patches [the share of sales that overlap has doubled since 2015 to 40%]. So they are all looking to swoop into new territory.

They also have an eye on the industry of technology, which is littered with once-dominant firms that were brought down not by regulators, but by missing the next big thing.

Fairchild Semiconductor ruled in the 1950s but now exists only in books. In 1983 IBM was America's most profitable firm but eight years later was loss-making after botching the move from mainframes to PCs.

Nokia, once seemingly invincible in mobile devices, fumbled the shift to smartphones, The MAMMAS spent the 2010 fortifying commanding, in business tools for Microsoft, e-commerce and Amazon, social media for Meta, and so on.

The pandemic has boosted demand, from bored-couch surfers to startups in need of cloud computing. Apple and Alphabet are now larger than were US Steel and Standard Oil, the two mighty monopolies of the 1900s, measured by profits relative to domestic GDP. Yet past performance is not indicative of future results, and now all of them are lumbering up for whatever comes next.

The Problem is that the body knows what it will be. But it will probably involve new physical devices that will supersede the smartphone as the dominant means of connecting people to information and services. Whoever makes such devices will therefore control access to users.

This explains why Apple is planning a virtual-reality headset to compete with Meta's Oculus range and Microsoft's HoloLens. Alphabet, Apple and Amazon have also placed expensive bets on autonomous cars. And vast sums are being spent on designing specialised chips, and pursuing new approaches like quantum computing, to provide the processing power for whatever new devices emerge.

The MAAMAS' other priority is creating software platforms that will allow them to extract rents, by drawing in users, and then relying on network effects to draw in even more. Hence Facebook's renaming and its $10 billion annual spending on immersive online worlds, known as the metaverse.

Apple has been expanding the walled garden of services it provides to users of its devices, moving into areas such as fitness classes and television shows. Buying Activision may help Microsoft provide a richer experience for its gaming customers, while Mesh, a platform for virtual 3D workplaces, is aimed at corporate users.

The Honor and Serving of the Latest Global Operational Research on Big Tech Leaders, and Technology, continues. The World Students Society thanks author The Economist.

With respectful dedication to the Global Founder Framers of The World Students Society - for every subject in the world, and the exclusive ownership of every and each student. See Ya all prepare and register for Great Global Elections on !WOW! : wssciw.blogspot.com and Twitter - !E-WOW! -The Ecosystem 2011 :

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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