India Jewellery Ad Starring Trans Model Wins Hearts

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India.

The one-minute-40-second video charts the story of transition of a trans woman - an awkward teenager with facial hair and self-doubt who transforms into a beautiful confident bride.

With 22-year-old Meera Singhania Rehani in the lead, the video by Kerala-based jewellery house Bhima depicts the love and acceptance that the protagonist receives from her family - each milestone in her life is celebrated through the gold jewellery they gift her.

Titled Pure as Love, the ad has been viewed more than 900,000 times on YouTube and 1.4 million times on Instagram since its release in April and has received rave reviews.

Meera, a student of sociology at Delhi University and part-time model who came out to her family two years back, says when she first heard about the ad, she "was very sceptical".

- Read More: bbc.com


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