Samsung unveiled two upgraded smartphones on Wednesday as the South Korean sector leader sought to head off rising competition from Chinese firms in a fast-evolving market.

The Galaxy Z Fold3 and Z Flip 3 offer sleeker designs, improved water resistance and more durable screens are available for pre-ordering for delivery later this month in the United States, Europe and South Korea.

The new devices come with Samsung facing heightened competition from Chinese manufacturers including Xiaomi, which grabbed the number two position in the second quarter.

The Flip 3, with 6.7 inch display, will start at $999, in line with other premium and flagship devices, and the 7.6-inch Fold 3 at $1, 799.

''Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today's fast-paced world,'' said TM Roh, head of Samsung mobile. [AFP]


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