Headline, July 21 2021/ ''' '' STARS EFFERVESCENCE SUPER '' '''


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'' YES! STATS AND EVERY HONOR ON THE WORLD STUDENTS SOCIETY - has gone totally viral,'' and that's Engineer and one of the Hero Founder Framers, Huusain Ali, informing me from his perch somewhere in the mountains, while training.

''AND,'' he goes on to add,'' Google systems are way out of line in depicting the reality.'' And so I ponder and pause to request these beautiful geniuses Rabo, Dee, Haleema, Saima and Shahzaib and  Salar, to give Google a thank you note, and position them for a review and alignment.

And with that The World Students Society rises to give the students of the whole world a standing ovation and assure them of fearless, focused and devoted leadership in the best causes and services of students and humanity.

On The World Students Society - the exclusive ownership of every student in the world : ''Great things attempted. And only great things done! ''Welcome to !WOW!.

AT LEAST 50 MILLION PEOPLE AROUND THE WORLD now consider themselves content creators, according to SignalFire, a venture capital firm.

''There's a total arms race underway to attract and retain and retain creators across social media landscape,'' said Li Jin, founder of Atelier Ventures, a venture capital firm focused on the creator economy.''

All of the major platforms have realized that the nexus of value comes from the creators who make the content that keeps people coming back regularly.''

OVER the past 18 months, Chris Cox, Facebook's top product  executive, watched with surprise as Instagram came alive in ways he hadn't seen before.

As young people looked for ways to express themselves digitally in the pandemic, Mr. Cox became captivated by the content of the creators like Oumi Janta, a Sengalese roller-skater, who is based in Berlin.

She shot to fame when she posted videos to her Instagram account of herself dancing in skates to techno music. Her viral success - and that of others - made Facebook, which owns Instagram, realized it needed to do more to court creators, Mr. Cox said.

The problem was that Facebook was late. Many creators - who make and profit from online content -have already flocked to rival platforms like YouTube and TikTok, which invested in digital tools for influencers far earlier and gave them ways to earn money from viral videos.

So Facebook began playing catch-up. To lure the next generation of viral stars, it started throwing millions of dollars at top influencers so they would use its products. It tweaked its biggest apps to emulate its competitors. Last month, it hosted a ''Creator Week,'' to celebrate influencers.

Mark Zuckerberg, Facebook's chief executive, said that he wants to ''build the best platform for millions of creators to make a living.''

''Covid was an inflection point,'' Mr. Cox said in an interview, '' where the industry and creators more generally started becoming more of a creative economy.''

Facebook is seeking to overcome its slow start with creators as it tries to stay culturally relevant.

The social network once regularly originated memes like Chewbacca Mom [featuring a woman laughing hysterically while wearing a mask of the star Wars character] and the A.L.S. Ice Bucket Challenge [ in which people dumped ice water over their heads to raise awareness and money for research on amyotrophic lateral sclerosis].

But those were years ago. As YouTube, TikTok and other rivals became increasingly popular, they produced more trends and memes. The Sea Shanty sensation, which features people creating and performing traditional whaling songs with modernized lyrics, was one of the biggest mainstream memes of the past 18 months - and it started on TikTok.

Wooing creators helps Facebook regain buzz and capture more entertaining content, especially after it has repeatedly faced criticism for spreading misinformation, toxic speech and divisive political posts. The more that creators put popular videos, photos and posts on Facebook and its apps, the more that users are likely to keep returning to the network.

And when the company eventually asks for a cut of creators' earnings, that may add a potentially lucrative revenue stream.

''Facebook is basically saying, 'Hey, Instagram was the biggest influencer platform, and now we're losing our influence in that space,'' said Nicole Quinn, a venture capitalist at Lightspeed Venture Partners who studies the influencer and creator market. '' If I were Facebook, I would be thinking, 'I need to stay relevant. How do we bring people back here again.' ''

Yet it won't be easy to win over creators, who increasingly have choices. Apart from Facebook, YouTube and TikTok, other platforms are also chasing influencers. Last November, SnapChat began paying creators up to $1 million a day to post on its platform and it is rolling out more ways for creators to make money, like tipping.

Twitter also introduced tipping and will soon let creators put their content behind a paywall and charge a monthly subscription fee.

This content creator shift has posed challenges for Facebook. The company has focused primarily on selling advertising to big brands and small - and medium-size businesses. It also failed to seize opportunities to win over creators.

The Honor and Serving of the Latest Global Operational Research on Content, Stars and Platforms, continues. The World Students Society thanks authors Mike Issac and Taylor Lorenz.

With respectful dedication to All Content Creators, Viral Stars, Students, Professors and Teachers of the World. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011 :

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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