Headline, March 04 2021/ ''' '' SCENTS OF SCIENCE '' ''' : BELGRADE

''' '' SCENTS OF SCIENCE '' ''' :

BELGRADE

SCENTS OF TIME : WITH ALL CLOCKS just ticking away - what the world truly needs is a walk through Belgrade's last craft perfumery.

LABOUR OF LOVELYS : THE WORLD STUDENTS SOCIETY - is the exclusive and eternal ownership of every student of former and present world of Yugoslavia, - just as it is the exclusive ownership of every student in the world :

OneShare - Piece- Peace.

BELGRADE : FROM A cobblestoned street in downtime Belgrade, the Sava Perfumery has seen more than half a century sweep past without ceasing in its mission to keep the citizens smelling flowery and fresh.

The artisanal shop - which mixes its perfumes in-house - is the last of its kind in the Serbian capital, thanks to the Jovanov family who are committed to keeping the craft alive.

While the city has gone through many changes, the store remains a snapshot in time, with glass bottles, mixing vials and other tools passed down through three generations. The work is a labour of love for the Jovanovs, who have other sources of income that enable them to continue with the perfumery.

''We have remained because of tradition, love, affection and willingness to do a job which, at certain times, doesn't earn you enough money to subsist,'' the shop's jovial owner Nenad Jovanov, 71, said as the mixed a custom eau de toilette in the shop's laboratory like back room, measuring out ingredients with beakers and pipettes.

The perfumery dates back to the 1940s but opened under its current name a decade later, when communist authorities in the-Yugoslavia reversed a decision to ban private business, allowing the family to take back ownership.

In the 1950s and 60s, such perfumeries enjoyed a ''golden age'' in Belgrade, said Nenad, recalling more than 20 other family run shops.

But as Yugoslavia started opening to imports, mass-produced fragrances poured in, pushing local mixers out of business. Crippling sanctions in the 1990s, when Serbia and other ex-Yugoslav republics broke apart in a series of wars, dealt another blow to the industry'

''One by one they started shutting down. And in the end, we were the only ones to remain.,'' said Nenand.

No Labels

When customers enter the tiny store, Nenad or his son Nemanja, who also works in the film industry, help them navigate the wooden shelves of labels of label-less glass bottles. ''We don't have brand names. We don't have brand bottles. We don't have brand boxes.

We simplified our packaging and our interior as much as we could so we can allow customers the experience of discovering what they like,'' explained Nemanja.

After enquiring about preferences - floral, citrus, sweet or musky - they use an old fashioned pump to test different fragrances on the client's arms. Shoppers are then encouraged  to take a walk and return later to choose which perfume they like best, as the scent evolves over time after its first contact with the skin.

Most of the ingredients come from France :

''Meen, at least those in this region, would be terrified if they knew that many masculine fragrances -wonderful and popular fragrances - have floral components,'' Nenad revealed with a laugh.

The store stays afloat thanks to a loyal clientele, plus a growing interest from tourists interested in what Nemanja calls its ''living museum.''

At a time when Covid-19 has taken away so many people's sense of smell, an appreciation of its power has also deepened. ''The sense of smell is one of the most important,'' mused Nenad, who works in a white lab coat.

''It can transport us to another place, to another time.''

The Honor and Serving of the Latest Global Operational Research on Yugoslavia, and its History, continues. The World Students Society thanks authors at AFP.

With respectful dedication to the Leaders, Students, Professors and Teachers of Yugoslavia, and then the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011 :

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