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SEOUL'S STUDENT :
''' '' VANITY OVER [VIRUS] '' '''
STUDENT RYU HAN-NA : '' I ALWAYS WANTED TO GET A NOSE JOB. I thought it would be best to get it now., before people start taking off masks when vaccines become available in 2021.
There will be bruises and swelling from the surgery but since we'll all be wearing masks, I think that should very much help.''
SEOUL : When Ryu Han-na, a 20-year-old university student, got cosmetic surgery on her nose in mid-December, she had a simple reason : It might be the last chance to do so covertly before vaccines are distributed and people start taking off masks this year.
Ryu, who has been attending her courses online throughout 2020, said the ability to recuperate at home and wear a mask in public without drawing attention was the deciding factor.
''I always wanted to get a nose job. I thought it would be the best to get it now, before people start taking off masks when vaccines become available in 2021,'' she said while preparing for the 4.4 million won [$4,013] procedure :
''There will be bruises and swelling from the surgery but since we'll all be wearing masks. I think that should help.''
That attitude is fueling demands for such operations in South Korea, which had already experienced a pickup in cosmetic surgery in 2020. The country has been a world capital of cosmetic surgery even during non-pandemic times.
The industry is estimated to be worth about $10.7 billion in 2020, up 9.2% year-on-year, and is expected to hover around around $11.8 billion this year according to Gangnam Unni, the country's largest online cosmetic surgery platform.
Cosmetic surgeons say patients are interested in all parts of the face : those that can be easily hidden under the masks, such as nose and lips, as well as those that face coverings don't conceal, which consider the criteria of beauty in the coronavirus era.
''Both surgical and non-surgical inquiries about the eyes - eyebrows, nose bridges and foreheads - the only visible parts - certainly increased,'' said Park Cheol-woo, a surgeon at WooAhin Plastic Surgery Clinic, who was in charge of Ryu's operation.
Surgeo Shin-Sang ho, who operates Krismas Plastic Surgery Clinic in the centre of Gngnam district, said many people have spent their emergency stimulus payments from the government at hospitals and clinics, boosting revenues in the third and fourth quarters of 2020.
''I felt like it's a sort of revenge spending. I've sensed that customers were expressing their pent-up emotions [ from the coronavirus ] by getting cosmetic procedures,'' Shin stated.
Government data showed that of 14.2 trillion won [$12.95 billion] government cash handouts, 10.6% were used in hospitals and pharmacies, the third-largest segment by classification behind supermarkets and restaurants, though the details of hospital types were not disclosed.
Gangnam Unni data showed its users surged 63% from a year earlier. The pandemic made it harder to promote services to foreign clients so in the last year, it embraced a more local and regional focus.
But a third wave of coronavirus at home remains a concern as the country reports record-breaking daily cases.
''We've seen a growing numbers of cancellations in consultation appointments recently as people refrain more from going outside. Customers from the suburbs mostly postponed their surgeries to 2021,'' Park said.
The Honour and Serving of the Latest Global Operational Research on Students, Pandemic and Latest Trends, continues. The World Students Society thanks Reuters.
With respectful dedication to the Students, Professors and Teachers of South Korea and then the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011 :
'''Stimulus - Strategy'''
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