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''' '' STRESS -ADS
!WOW! - SERENE '' ''' :
STUDENTS
IN THE YEARS AHEAD - SAY 5 - THE WORLD STUDENTS SOCIETY could most easily do Global Ads worth over $1 Billion. Just by splendid planning and execution.
'EVERY SINGLE PENNY' belongs exclusively to The Students of the world for your educational and life Ecosystem. All administered by your elected representatives, and overseen by The Heroic 'Founder Framers' with VETO power.
!The End Of The Debate! : Welcome to The World Students Society - most respectfully and lovingly called - !WOW!, - that beams for every subject in the world.
FEEL THIS - SMILE - DE-STRESS - RELAX - BE KIND TO YOUR MIND : Pitching serenity in the age of terrible stress and suffering.
The digital ad agency Playbook Media is testing messages for Mellow, an app in development, which allows users images of paintings as a calming device.
''There's a market opportunity to capitalize on the current moment,'' said Bryan Karas, Playbook's chief executive.
Spending on ads for antidepressant medications on traditional platforms has also gone up slightly, rising to $76.8 million a year earlier, according to the research firm Kantar. Trintellix, an antidepressant medication, has eight ads on Facebook, according to Facebook Ad Library.
Marketing budgets have expanded greatly for companies offering mental health counselling, according to data from iSpot.TV. A commercial for Talkspace, a therapy-by-text service that has faced concerns about client privacy, features the swimmer Michael Phelps.
''It's OK to not be OK,'' he says, ''and it's OK to ask for help.'' Ads in this area include new ones for Lemonaid Health and other therapy producers.
The Cannabis industry has also been stirring demand for products with the potential to soothe. Companies focused on CBD, or cannabidiol, spent nearly $4.3 million on Ads from March through June, more than five times the $798,000 they spent a year earlier, according to Kantar.
One such business, Green Roads, tells customers : ''These days it's easy to get overwhelmed. Just take a minute.'' Charlotte's Web CBD has noted on Instagram that ''feeling anxious can be an understandable response to many of the stressful events life throws at us, especially during a pandemic.''
Regulators have cautioned CBD companies against overpromising. The Food and Drug Administration cracked down on ads pitching CBD as a pandemic treatment that can ''crush corona''. The Federal Trade Commission warned Patriot CBD against making misleading statements like :
''When your body is chronically stressed, your immune system suffers. With the spread of this potentially deadly coronavirus, stress will be high.......... consider CBD Oil.''
STEPHANIE VAN STEE - AN ASSOCIATE PROFESSOR at the University of Missouri-St. Louis who specializes in health communications - advises consumers not to allow stress to overwhelm their skepticism.
A LETHAL PANDEMIC AND WIDESPREAD UNEMPLOYMENT seems to have coincided with these very tense times and a growing global unrest. For the advertising industry that means a great far-reaching opportunity in the making.
Public service messages geared to a newly vulnerable population started appearing in the spring, with commercials from the Advertising Council, a nonprofit group. In one campaign, entertainers including Meghan Trainor and Addison Rae encourages teenagers / students to connect with friends.
In another, creators on TikTok like Jaci Butler and Parker James shared tips on how to handle isolation. Those messages were followed by a flood of ads for sleep aids, mental-health apps, remote therapy services, prescription drugs, portions and tinctures.
CALM, a meditation and sleep app, spent an estimated $15.6 million on TV commercials from March through August, up from $3 million a year earlier, according to the research firm iSpot.TV. The company's spending on Facebook nearly tripled over the same period, according to estimates from the advertising analytics platform in Pathmatics.
In a Calm ad that has appeared on Instagram, the actress Eva Green reads a bedtime story. ''The Magic Hotel,'' by the ''sleep story'' author Christina Yang, in her breathy also over the gentle strains of a piano.
Janelle Applequist, an associate professor of advertising and public relations at the University of South Florida, aid the appeals of ads promising solace was likely to continue.
''What's scary about right now is that we've been cooped up for so long, and the day-to-day has become so difficult, that it's very tempting to see an ad for a drug and think it might bring release,'' she said.
''We've been talking about people feeling serious financial pressures, social anxiety, loneliness.'' She added, ''This is almost a recipe for disaster.''
The Honor and Serving of the Latest Global Operational Research on The World in Survival continues. The World Students Society thanks author Tiffany Hsu.
With respectful dedication to Mankind, Grandparents, Parents, Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011.
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