Headline, September 09 2020/ ''' ONLINE ADS OYSTER '''



AS AND WHEN ECOSYSTEM 2011 OF THE WORLD STUDENTS SOCIETY MATURES : !WOW! will consider and be well planned to take in global online ads.

And all revenues, in every form, function and service, is the exclusive ownership of the students of the world : to be distributed and applied by your elected governing members, with the Founder Framers, bearing a VETO, and regulating right through in the best service to mankind.

The World Students Society and its online advertising policy recognizes that for !WOW! to do well in the long term, the world has to do very well.

FOR YEARS - COMPANIES HAVE COMPLAINED - THAT they pay good money for 'online ads,'    only to see them end up near a racist post or an article promoting conspiracy theory.

Now major advertisers for Clorox and Coca-Cola, along with a number of large advertising agencies, are pushing the big tech companies to give them more control over where and how their ads show up.

The effort follows the advertisers boycott of Facebook last month, when more than 1,000 companies stopped buying ads on the platform to protest its handling of hate speech and misinformation.

Ben Hovaness, an executive at Omnicom Media Group, a company that manages $38 billion in global marketing spending, said it was time for the tech giants to go by the rules that applied before digital platforms were dominant.

''Advertisers buying TV ads, print ads, radio ads have for many decades had control over which programs or which pieces their ads appear next to or within,'' Mr. Hovaness said. ''Now that social advertising is a major portion of a lot of our clients' budgets, having control over adjacency is just something that we see as essential as the ecosystem matures.''

Omnicom Media Group, known as OMG, has demanded that Facebook, Twitter and other tech companies do more than make promises that ads will be kept away from inappropriate content, it wants the big-digital platforms to put systems in place to make sure that online will appear where companies are comfortable, and it wants proof that the systems work.

Mr. Hovaness, also said that the reports on ad placement and ad performance provided by the tech companies were insufficient and should be supplemented by independent quarterly audits.

Greater control of ad placement and the independent measurement of ad performance were included in a list of proposals submitted recently to tech companies by the Council of Accountable Social Advertising, a lobbying group formed by OMG, along with dozens of clients, including Clorox.

Facebook, Reddit, Snap, TikTok, Twitter and YouTube have agreed to most of the proposals in principle, and OMG is monitoring the platforms to see if they update their practices.

The OMG campaign comes during a summer when tech companies have fallen under new scrutiny in the United States. In a Congressional hearing last month, lawmakers interrogated the leaders of Amazon, Apple, Google and Facebook.

Criticism has mounted over the proliferation of misinformation related to the coronavirus pandemic and the coming U.S. election on various various digital platforms.

The ad industry is adding its grievances to the mix. In addition to the OMG-led effort, a newly formed coalition of trade groups, ad firms and companies, the Partnership for Responsible Addressable Media, is pushing back against planned changes from Apple and Google that are expected to disrupt how companies reach potential customers.

But some industry watchdogs are skeptical of the efforts : ''It's for optics, so they can appear to be doing something,'' Augustine Fou, an independent researcher of ad fraud said.

''The only thing that's really  going to have a long term effect is when consumers are marketers revolt and actively stop using the platform.''

Tech executives have defended their dealings with advertisers and pledged to be better. ''We fundamentally believe that our advertisers should have control over what content a user sees before and after their ad,'' said Andrew Abbot, who is Reddit's liason to OMG.

Facebook cited its work with Global Alliance for Responsible Media, an advertising trade group created last year to address toxic online content, and said that it had spend billions of dollars to keep hatred off its platform.

Tara Walpert Levy, the vice president of agency and brand solutions for Google and YouTube, said : ''It is terrific to see Omnicom and others leaning in even further.'' 

The Honor and Serving of the Latest Global Operational Research on Online Advertising, continues. The World Students Society thanks author, Tiffany Hsu.

With respectful dedication to the Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011:

''' Placing & Players '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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