Amitabh Bachan's renowned baritone is all set to become the first Indian Celebrity voice on an  Artificial Intelligence gadget, as Amazon announced that the actor will be the voice behind their assistant device, Alexa, reported Deadline.

Amazon took to its blog to announce the news, confirming that the feature will be available in India, offering jokes, weather updates, shayari, advice, motivational quotes and more Customers will be able to access Bachchan's voice on Alexa starting next year, once they purchase the Amitabh Bachan voice experience.

''Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts, and now, I am excited to create this voice experience in partnership with Amazon and Alexa,'' said Bachan himself.

''With voice technology, we are building something to engage more effectively with my audience and well-wishers.''

Puneesh Kumar, Country leader for Alexa at Amazon, India, shared how Buchan's voice is ''truly memorable for any Indian who has grown-up with Bollywood.''

He said, ''This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.

The World Students Society thanks News Desk, The Express Tribune.


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