Headline, July 08 2020/ ''' '' PARIS FASHION PURRS '' '''


PURRS '' '''

PARIS FASHION WEEK GOES ONLINE for the first time in its history last Monday, with fashion rocked not just by the pandemic but also by revolt growing from within the industry.

The virus has brought designers' long-suppressed frustrations with the system and its unforgiving pace bubbling to the surface. Many are questioning not just the infernal rhythm and environmental impact of five and six collections a year, but whether fashion weeks or even fashion shows still make sense in a digital world.

''I can no longer cope with the industry built on abuse and consumerism, thriving on environmental  destruction and perpetuating racial and gender based injustices,'' declared rising Brazilian creator Francisco Terra last Wednesday -

The brains behind the Neith Nyer brand -Terra- one of a wave of young designers to have broken onto the Paris catwalk in recent years said - that from now on, he would only show once a year, or  ''maybe twice''.

He is far from alone, though. Spanish wonderkind Alejandro Palomo said he is not sure if costly  Paris shows really work for him while Colombian Esteban Cortazar said he has turned his back on them for now

''I love the shows,'' Polomo said. ''But I am not going to put the pressure on my body of having to do one every few months.'' Nor is the rebellion confined to smaller independent labels.

Shows 'outmoded'
The tectonic plates began to shift in April, when Saint Laurent designer Anthony Vaccarello said he was pulling out of Paris Fashion Week this year. From now on, the label would ''take control of its pace and reshape its schedule,'' he said.

Gucci's Alessandro Michele delivered another bombshell in May, slashing his shows from five to two a year and questioning the whole idea of seasons, on which the fashion calendar is built. ''Clothes should have a longer life,'' he said, and should be ''seasonless.'' Mugler designer Cassey Cadwallader said on Thursday he would follow the same path.

The cracks really began to show after several hundred industry players led by Belgian master Dries Van Notem signed an open letter in May arguing for a major overhaul of the industry.

Brands like Chloe, Thom Browne, Y/Project, Lemaire and Alenandre Mattiussi, as well as some top-end-department stores, have since joined the call for ''fundamental change that will simplify businesses, make them more environmentally and socially sustainable.''

They want the fashion calendar redrawn so winter clothes hit the shops in winter and summer ones in summer - rather than months before as they do now. For others, the fashion show itself is as  ''outmoded'' as the calendar.

A broad-based coalition called ''Rewiring Fashion,'' uniting the likes of hot US labels 1017 ALYX 9SM, Rodarte, Prenza Schouler and Phipps with several Paris stalwarts, has laid out another top to bottom reimaging of the system;

We find ourselves facing a fashion system that is less and less conducive to genuine creativity and ultimately, serves the interests of nobody : not designers, not retailers, not customers. And not even our planet,'' they said. 

Time to Slow down
They too insist the '' fashion calendar '' is out sync with the customers, unsustainable for industry professionals and damaging for sales. ''It's time to slow down,'' their manifesto declared.

In a digital world staging fashion shows six months before the clothes hit the shops, makes no sense and was an open invitation to fast fashion rip off merchants, it added.

Like Van Noten, they also want an end to discounting and Black Friday-type sales which they blame for much of the industry's wasteful overproduction.

However, some top luxury brands are not yet ready for revolution. Dior CEO Petro Beccari defended both the calendar and shows, saying, ''A live performance is like nothing else. We believe there will always be a place for live show.''

But Palamo believes the video presentations forced upon Paris Fashion Week by the pandemic may be a blessing in disguise, opening the door to freeing up the way designers present their creations.

While the event prides itself on giving young guns a place in the schedule, it was also ''killing them economically,'' Cortazar added, ''Everyone is trying to keep up their image, but behind the scenes, we are spending money that we do not have.''

The World Students Society thanks authors AFP.

With respectful dedication to the Great Fashion Masters and Designers of Runway Revolution in an increasingly digital world, and then the Students, Professors and Teachers of the world.

See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011:

''' Fashion - Frontiers '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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