TOUGHER rules for Google and Facebook.

LONDON : Britain's competition regulator looked set to spare Google and Facebook an in-depth  investigation of their domination of online advertising on Wednesday, but flagged the need for tougher regulation to curb any negative consequences.

A government commitment to regulatory reform and the global challenge of controlling the tech giants made recommendations more appropriate, the Competition and Market Authority [CMA] said, adding that 'big' was not necessarily 'bad'.

The CMA said Google earned more than 90% of all revenue for search advertising in Britain in 2018, with revenue of about 6 billion pounds, and Facebook accounted for almost half of all display advertising last year.

While they brought innovative and valuable products and services to the market, it was concerned this may have negative consequences for users and that people did not feel in control of their data when using the platforms. [Reuters]


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