TOURISM : ''SIBERIANS SHINING SELFIES''

SIBERIANS flock to ''toxic lake'' for ''Maldives'' selfies.

An industrial dump site in Siberia whose turquoise lake resembles a tropical paradise has become a magnet for Instagrammers who risk their health in the toxic water to wow online followers.

Bikini-clad models, paddle-boarders and romantic couples are using a site - nicknamed the local  ''Maldives''  - as background for their snaps, posing as if relaxing in a holiday paradise.

But the Siberian Generating Company, which owns the site, says the lake's bright colours are due to calcium oxides - substances found in quicklime and harmful to humans - diluted in shallow waters.

A spokeswoman said that the site ''isn't poisonous'' but has very high acidity. The bottom of the ash disposal site is claylike, so if you fall there, it's hard to get out,'' she said.

She added that while the company has placed roadblocks, they can be easily circumvented on foot.

Despite the signs ''DANGER ZONE'', the photographers keep coming, driven by the quest for  Instagram ''likes''.

I found out about the this place from friends,'' Alyona, a photographer, said after taking pictures of a young woman posting in a bathing suit on the shore caked with white-residue.

''Turns out it's a poisonous liquid and maybe we're  risking getting poisoned by the air too,'' she said looking at the water. ''It's very pretty.''

The best images are displayed on a special Instagram account called ''Novosibirsk Maldives''. Locals also refer to   the  site as ''Maldivinsk'' .

''The rash is gone already, but I would not recommend testing this water,'' said Alexei Cherenkov, whose photo on a unicorn float ''liked'' almost 40th times.

''I went there for a pretty picture. Our city is grey and this is one of the available  ''beautiful paces'', he said. Cherenkov said there was no security, and the lake attracts many weekend visitors. ''Some people even go there for barbecues.''

The Siberian generating Company has cautioned repeatedly that the site is off limits.

''The territory is an industrial zone, not a nature reserve or aquatic park,'' it says on its website, warning people not to go into the water or use it to water plants. [AFP]