Headline June 27, 2019/ '' ' MUSICAL STUDENTS METRICS ' ''


GLOBAL STARS REWRITE the rules of pop and...............
World music that shatters boundaries is pushing the genre relentlessly forward.

Late last month, the Spanish art-pop flamenco star Rosalia played a startling and invigorated show at the revamped Webster Hall in New York.

By turns, she was a nightclub diva, an avant-gardist a historical preservationist and a seamless synthesizer of then and now.

Rosalia, was trained in flemenco - a fiercely traditional genre - but has been consistently embedding other, more cosmopolitan influences into her work.

Her performance, the first of a pair of shows for the Red Bull Music Festival New York, was a refreshing reminder that not all the  good ideas have been taken, and that savy creators are restless reimaginers of the world they inherit.

What's more, as Rosalia has become established, her arsenal continues to expand. Her recent single  ''Con Altura,'' a collaboration with the Colombian star J. Balvin, is a sly-popreggaeton song, a union of speakers across the Atlantic and the demonstration of the fluidity of current Spanish-language pop.

The Internet, blessedly has changed the music world. This current crop of vanguard global pop stars are often almost as popular in the United States as in their homelands, if not more so.

The music business is increasingly borderless, with music made across the globe as accessible as that made across the street.

Billboard announced just recently, that it will soon launch Global 100, a chart that will aim to reflect songs popularity around the world, not simply siloed off by national markets.

It will be fascinating to see whether American-made songs make as much of a dent worldwide as international songs are making in the United States. 

If recent weeks are any indication, imports may soon outstrip exports. For the above writing and opinion, The World Students Society thanks author Jon Caramanica.

Tech We're Using : With such a complex global work and musical output at hand, how does a New York Times journalist, Ben Sisario, use technology in his job and in his personal life.

3..What are the pros and cons of the streaming model for musicians?

The big positive is the vast potential exposure. Streaming eliminated the cost barrier to trying out a new music, and playlist constantly put new songs in front of people.

Theoretically, at least, there are more chances then ever for a song to be a hit.

But, as they say, you can die of exposure. Megahits still generate millions of dollars in royalties, and  Spotify's official mission statement is ''giving a million creative artists the opportunity to live off their srt.''

Yet for artists beneath the megahit level - and that's the vast majority of them - the jury is till out. I've seen royalty statements for well-known indie act that suggests that they can earn a decent middle -class living from their streams.

I've also talked to very successful songwriters who say their income has been decimated by streaming and by the new model for pop songwriting, in which five or six - or 30 - people divvy up the same level sliver of royalties.

In general though, I'm optimistic about streaming and its potential. It has reinvigorated the music industry.

4. Apple and Spotify have been fighting publicly over antitrust issues. Where is this fight going, and what impact it have on streaming music?

I tend to think of this as mostly a matter of corporate warfare. These companies are in a race for market dominance around the world, and the gloves are off. For Spotify, anything that hinders Apple, even a little, can provide an advantage.

On the other hand, Apple's gigantic size means it will always be on the defensive against regulation.

I don't see these issues having a big effect on streaming music. Competition in this market has benefited consumers, and as much as Spotify accuses Apple of anticompetitive practices, it has still signed up for more users - both free and paid - than Apple Music

5. What emerging tech trends might change the way people listen to music?

A great deal of attention is being paid to smart speakers like Amazon's Alexa. This is something that genuinely feels futuristic : walking into a room and saying :

''Play relaxation Playlist'' or ''Play NPR news,'' and it just happens. I think we're still in the early stages of this.

Video sharing apps like TikTok are also having a palpable effect on music, and I think that will only grow. TikTok makes it easy to generate video memes using music, and these are fast moving and viral by nature.

The best example is Lil Nas X's song ''Old Town Road,'' which was a TikTok sensation well before it hit the pop charts.

With respectful dedication to All the Music Lovers of the World. See Ya all on Facebook, - The World Students Society  - and prepare and register for Great Global Elections on :  wssciw.blogspot.com and............  Twitter ......-!E-WOW! - the Ecosystem 2011:

''' Music Magic '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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