Headline June 08, 2019/ ''' COURTING -SHOPPERS- COLLISION '''


TWO INTERNET GIANTS -AMAZON AND GOOGLE- get all set to what seems a looming collision course. Amazon wants to sell advertising, while Google is looking to woo shoppers.

For Amazon, it makes a perfect good sense, because why wouldn't they? They have all this traffic, and all this interest from brands.''

GOOGLE also said it planned to introduce new ''Discovery'' adds in YouTube, its Discover news feed, which appears beneath the search field in the Google app and mobile website, and Gmail later this year.

The goal is to target audiences across different Google properties using what Google knows about users based on their online searches the videos they watch on YouTube, the websites they browse and the apps they download.

''We're making more of Google shopable,'' said Brad Bender the vice president of product management for the company's ads division.

Google has made other efforts to slow Amazon in e-commerce, with little success. It started a shopping service in 2011, initially offering free same-day delivery before scrapping it. It also tried grocery delivery but gave up on that, too.

More recently, Google has spent several years building its Google Express, featuring more than 1,000 retailers, including Best Buy, Costco and Target. As part of its new shopping push, Google said it will create a shopping home page that is personalized for users.

Google is adding new advertising an shopping products as it tries to quell concerns that the revenue growth has started to decelerate.

Last month, Google's parent company, Alphabet, announced quarterly results that fell short of Wall Street expectations, dragging down its share price.

One concern raised by the analysts was that ads on sites like Google and YouTube had grown 39 percent, below the increases of 50 to 60 percent in recent quarters.

Even as Amazon has become a giant in online sales, only recently has it had an advertising awakening. Many analysts see advertising as a rising third pillar of the business, along with the company's retail sales and cloud computing services.

In an analysis released Tuesday morning, Morgan Stanley estimated that Amazon's add business would be valued at $85 billion on Wall street.

The company has been building more tools for brands to place ads on and off its website, and it has added more space for ads when people search for products.

People may turn to Google to research their interests, but ''Amazon is about buying actual goods,'' said Brian Wieser, who analyzes media for GroupM, which directs more than $48 billion in ads each year on behalf of brands.

''You are actually doing, not just intending to do, which is why it's viewed as being so much more useful.''

The core of Amazon's ad offering are ''sponsored product'' listings, which direct shoppers to specific items based on the keywords they searched. the top of most search pages also now has a rectangular banner ad, called a sponsored brand, that points shoppers to a company's page or to particular items.

Amazon has also been building tools to help brands show video and display ads to consumers on other websites based on the rich data they have on their customers.

Someone using a credit card from one bank to pay for Amazon purchases may see ads for another bank's card when reading the news online.

Google's latest move lets the company sell ads and services that are more closely tied to actual transactions, which they can charge more for.

Mr. Kaziukenas said that Amazon has a large advantage over other retailers after more than a decade of building out the infrastructure to ship items quickly and reliably, while Google is depending on merchants to fulfill orders.

''Google historically has tried to not do things in the physical world,'' Mr. Kaziukenas said. ''Obviously for them that has been very profitable.''
With respectful dedication to Amazon, Google, Consumers, Students, Professors and Teachers of the world.

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