GLOBAL e-commerce sales grew 13 percent in 2017, hitting an estimated $29 trillion, according to the latest numbers released by United Nations Conference on Trade and Development. [UNCTAD].

A similar surge was seen in the number of online shoppers, which jumped by 12 per cent and stood at 1.3 billion people, or one quarter of the world's population.

Though most internet buyers purchased goods and services from domestic vendors, the share of those buying from abroad rose from 15 percent in 2015 to 21 pc in 2017. The growth was driven mainly by an increase in the United States.

As a result, cross-border business-t--consumer [B2C] sales reached an estimated $41.2 billion, accounting for almost 11pc of total B2C e-commerce a 4 pc hike on the previous year's numbers.

Little change occurred in the list of the top 10 e-commerce markets, with the United States holding onto its top position.

At almost $9 trillion, online sales there were three times higher than in Japan and more than four times higher than in China.

The only shuffle in the list was  Germany's  overtaking of  South Korea  as the fourth largest online market.

While business-to-business [B2B] e-commerce continued to dominate - accounting for 88pc of all online sales - B2C was the segment that saw the most growth increasing by 22pc to reach $3,9 trillion in 2017.

The honor and serving of the latest Global Operational research on E-Commerce continues. The World Students Society thanks author and researcher Amin Ahmed.


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