India's FlipKart unveils loyalty programme to counter Amazon Prime.

Indian online retailer  FlipKart will be launching its second loyalty program later this month-

A  move aimed at boosting customer retention and rivaling Amazon.com Inc's Prime benefit plan.

'FlipKart Plus' will be launched on August 15, India's  Independence Day, the  Bangaluru-headquartered firm said on Wednesday.

Adding that the program will offer faster and free delivery early access to major sales events and better customer support.

FlipKart, which is in the process  of being acquired  by US retail giant Walmart Inc, had attempted a loyalty plan in the  past without much success.

Amazon launched Prime, its global loyalty program that offers free,  faster shipping and  free music and video streaming services, in India in 2016. [Agencies].


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