Headline August 28, 2018/ '' 'LEARNING FROM STUDENTS' "

" 'LEARNING FROM STUDENTS' "

BY JOVE WHO WOULD HAVE BELIEVED ALL THIS......................

TIME ENOUGH - to stop and learn so many things from Student Ziad Ahmed,19, a sophomore at Yale University - Student Shaina Zafar, the company chief of staff-

Student Jacob Chang, 19, director of marketing, and a sophomore at the University of Chicago, Student Nick Jain, 19, the company's chief operating officer

EMPLOYEES at JUV, a consulting firm, teaches companies what means to be a young/student  person by commodifying their quality time.

When CJ DeLoy founded his record label, Right Coast Music, he knew that reaching teenagers/students would be crucial to its success.

But rather than thumbing through Instagram to figure out how to talk to 10- to year-olds - or,  Generation Z, as the demographic after millennials is sometimes  called - he reached out for JUV Consulting.

The company is one of several new marketing firms that illuminate the inner working of kids these days without condescending to them. How?

JUV Consulting is staffed entirely by young people who range in age from 14 to 22.

''I was honestly quite skeptical when I found out they were teenagers,'' Mr. DeLeo admitted. ''After the first call, they blew me away. They could walk into a regular business setting with people in their 30s and 40s and be completely comfortable. They are living the demographic we are targeting.''

That's the whole point. The employees at JUV [named to evoke the words ''juvenile'' and ''rejuvenate'' ] are out to teach brands, companies and nonprofits what it means to be a young person by commodifying their own quality time.

''Don't talk about teenagers, talk to teenagers,'' said Ziad Ahmed, 19, JUV's chief executive and sophomore at Yale University [major undecided].

He cofounded the consulting firm in 2016 with Nick Jain, the company's chief operating officer and now a sophomore at Princeton University, and Melinda Guo, 19, who goes to Stanford and serves as member of the board.

This summer Mr. Ahmed, Mr. Jain and six other members of the executive team lived and worked in a loft in Brooklyn, where they would meet with clients and then just hang out.

In addition to an executive team, JUV has five senior partners, 15 junior partners and 90 consultants on staff, all of whom [it should perhaps go without saying] are paid.

Their defacto informants consist of friends - and friends of friends - from around the world.

Gen Z moves fast, and so do the trends,'' said Jacob Chang, 19,  JUV's director of marketing and a sophomore at the University of Chicago.

A big part of his job is flagging memes and whatever is catching viral fire on Twitter. ''There are a lot of things coming in and out of favor,'' he said.

For example, ''Lit isn't really cool anymore,'' said Mr. Ahmed. ''Even though a lot of us still colloquially use it, if a company did it, that's cringey. Because lit, our parents now know it.''

On the other hand, he said, ''if you were to, in a tweet, use a word like 'hella', no one's going to be like, that's so cringey, because that's just how we type.''

The Honor and Serving of this unique Operational Research on Students, Masters and Accomplishments continues. The World Students Society thanks author and researcher Rainesford Stauffer.

With respectful dedication to the Students of the World with a Hela, hela!. See Ya all ''register'' on wssciw.blogspot.com and !E-WOW! - the Ecosystem 2011:

"Hella Amazing Hela''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless