FREMONT -CALIF : Since 2017, Challenges for Tesla have grown on daily basis, in mass-market cars, but can electric-vehicle maker scale up production and keep its outsider cachet?

After a meteoric rise that made it, at least briefly, the most valuable car company in America, Tesla arrived at a moment of truth one last week, July 2017, as it delivered the first of its mass-market sedans to their new owners.

For a decade the company has been a manufacturer of high-end electric cars in small-numbers. But now, is aiming at a much loftier goals.

*So, lets first develop a perspective on its evolution since 2016*.

Tesla wants not only to become a large scale-scale producer in the suddenly crowded field of battery-powered vehicles but also to lure consumers away from mainstream, gasoline powered automobiles.

Yet Tesla's expansion comes with a set of risks.

It plans to more than quadruple its annual production to more than half-million vehicles, while still maintaining its image as an enlightened outlier in an industry long dominated by  global giants   -who are racing to develop develop electrified vehicles of their own.

Tesla unveiled its Model 3 sedan, starting at  $35,000 in a company on Friday night on the grounds of its sprawling assembly plant and research facilities outside San Francisco. To the cheers of its  hundreds of employees  and invited guests, Tesla's chief executive Elon Musk, drove onstage on Model 3 and heralded a new chapter in the company's growth.

''The whole point of this company was to make a really great, affordable electric car,'' said Mr. Musk, a Silicone Valley billionaire and co-founder of Tesla. ''And we finally have it.''

The big question is whether Tesla can grow dramatically and still retain its cachet.

So far, investors have signaled their confidence in the company's prospects, propelling Tesla's stock market value to a level on par with  General Motors  and  Ford,  the biggest American automakers.

Industry analysts view the  Model 3 introduction as the pivotal event that will either confirm Tesla's vast potential as a  major car company, or define its limits as a  niche player in a ultracompetitve industry.

''Elon Musk likes making history, which is good because you'll have to accomplish unprecedented feats to pull off a successful Model 3 launch,'' said Karl Brauer, an executive with auto research firm Kelley Blue Book and Autotrader.

The Honor and serving of the latest Operational Research on Inventions and Innovations and Seismic Market shifts,   continues to Part 2. !WOW! thanks author and researcher Bill Vlasic.


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