Headline April 19, 2018/ ''' FACEBOOK'S *ADS-!WOW!* DYNAMICS '''



*HOW FREQUENTLY DOES FACEBOOK* use computer code embedded in websites to gather dossiers on virtually everyone online?

*FOR GREAT AND GOOD PEOPLE* of the entire world : The World Students Society, most  lovingly and respectfully called, !WOW!..........

The World Students Society, with its master global publication : Sam Daily Times : *The Voice Of The Voiceless*, and Ecosystem in the making, is the exclusive ownership of every student in the world.........

The Cambridge Analytica issue was the main reason Zuckerberg was on Capital Hill, answering questions about how that company - which has counted US President Donald Trump's election campaign among its clients - got hold of data about Facebook users.

*Inevitable Regulation :
Zuckerberg was unable to answer Dingell, the Michigan Congresswoman, when she asked how frequently Facebook used computer code embedded in websites to gather dossiers on virtually everyone online*. 

In a series of questions on how people can remove data from Facebook, Zuckerberg said the company does ''collect data on people who are not signed up for Facebook, for security purposes;''

He had no response when asked how a non-Facebook member could remove information without signing up for the service.

He also said he was not familiar with what various media reports call 'shadow profiles,' collectors of  data assembled on Facebook users that they have no knowledge of or control over.

WHILE SOME ADVERTISERS want to reach large swaths of people, others like more specific targeting.

As Facebook explains in a guide for advertisers, it's possible to refine an ad's audience on things like what people post in their timelines, apps they use, ads they click, demographics such as-

Age, gender and location, and even the mobile device they use or their network connection.

Based on this information, advertisers can either include or conclude categories such as homeowners, ''trendy moms'', people who moved recently. conservatives, or people interested in cooking, for example.

That said, Facebook warns advertisers not to narrow their audience too much by being overly specific, which can make the ads less effective - since fewer people will see them. 

Following you off Facebook

An ad offering called ''custom audiences'' lets advertisers target anyone who has already bought stuff from them or has visited their websites.

They can also target anyone who has shared an email address or downloaded their app.

So, if you see Netflix, you may use an ad on Facebook for a new TV show that might interest you. Or, if you gave your email address when you bought a pair of slippers from Land's End-

You might get an ad for an upcoming slipper sale, since email has your email address too.

Then there are ''lookalike audiences.'' These are people who are similar to a business's existing customer base, but are not customers themselves.

This can help advertisers reach people in a different countries, for example. Advertisers can use this tool by first uploading their customers' data through the ''custom audiences'' feature.

Then Facebook algorithms look for people similar to them.

In addition, advertisers can also install a Facebook ''pixel'' on their site, a piece code that tracks what people do off of Facebook.

Dynamic Ads.

A new type of  ad  Facebook launched recently, this lets businesses target people who have already shown interest in them.

It uses ''retargeting'' - that, sometimes annoying way that a handbag you looked on a website can follow you around the Internet regardless of whether you want to buy it.

Dynamic ad, though, go a step further, and know if you were just browsing or if you put that handbag in your  online shopping cart, and may nudge you with a 10 percent of coupon.

As Chief Operating Officer Sheryl Sandberg explained in a recent earning call, dynamic ads lets  Holiday Inn target people who searched for  hotels on websites but hadn't yet booked.

The ads these Facebook users saw had a video personalized to the dates and places they searched for. The result :

The Hotel chain got three times the return on what it spent on these ads than on their previous ad campaigns, according to Sandberg.

Well, although Zuckerberg, 33, had never testified at a congressional hearing before, he succeeded in deflecting questions like a Washington veteran.

Forty times the Internet Moghul told lawmakers he had no answers at hand and would get back to them later.

About one in three lawmakers got that response over the two days.

With respectful dedication to the Grandparents, Parents, Students, Professors and Teachers of the world. See Ya all on !WOW! - the World Students Society and Twitter-!E-WOW! - the Ecosystem 2011:

''' Explorations - Expeditions '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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