Headline November 14, 2016/ ''' * O' SOFTWARE* & ORCHESTRATION '''

''' * O' SOFTWARE* & 


A FLOCK OF STARTUPS  -is making   *Cloud Computing*   faster and much more flexible, but sadly, most of them will not surive.

*Data-Centre Software =  Progress without Profits* Therefore,in context of what is going to happen, as the marketing forces vector in- .

''ORCHESTRATION''   IS  PERHAPS   -the most important addition to this class of software.

Whereas  virtualisation   carves up one computer into many,  orchestration makes a bunch of machines   -[a ''cluster'']   look like one big computer by moving containers around between them.

In July last Google made public its version of the technology, called *Kubermetes*,  so others can use it.

CoreOS, another startup, has added its version to its software package. *Mesosphere*,  which makes an operating system for data centres, has integrated  Kubernetes  into it.

Firms not only need help with running and updating their applications, they also need assistance in managing their growing piles of data. this is the remit of  Hadoop, a database program  with  an  accompanying  set  of number-crunching tools.

The package also originated at Google,  but is now, marketed by firms such as Cloudera and  *Hortonworks*.

The software lets companies create and analyse  ''data lakes'',   vast repositories for all kinds of information.

Sifting through these  digital waters  is often slow, which is why Databricks' Mr. Zaharia developed  Spark, a sort of  spreadsheet for big piles of data. It allows these to be handled in real time as the information comes in, for instance- from websites and sensors.

Although it is only a few years old,  Spark  has already attracted a following of  hundreds of developers  and users. In June last,  IBM announced that it would put its weight behind the software.

Their popularity notwithstanding, it is not clear whether these startups will ever become good businesses. 

In contrast software firms in the past, they will not make money by selling copies of their programs. In most cases these  are  ''open-source'', in the software's. ie,  the software's creators publish the source code, so anybody can work it.

They do out of a mixture of altruism and a belief that the product,  and thus the market for it, will develop quicker if people are free-to-collaborate on it.

Instead, the startups are looking to make a living by charging for add--ons of various sorts. Hortonworks  offers subscription of things such as troubleshooting and updates.

Docker and  CoreOS are planning to charge for management tools. Databricks has turned  Spark  into  a web=based services, which, for instance, allow subscribers to visualize data.

Even so,  it will be tough to survive in competition with giants like *Amazon, and Microsoft*  which are offering  comprehensive cloud-computing services.

What is more, many potential customers may prefer to get all the pieces from one firm rather than stitching together software from startups, says Simon Crosby, a    virtualisation veteran    who works for  Bromium, a provider of  online-security  software.

The current plethora  of  data-centre  software startups is likely to shrink as they run out of  venture capital.

Some firms will be  gobbled  up by established software firms, such as VMware and  Red Hat.

But they may be remembered fondly by  data-centre managers  for having made computing cheaper, faster and more flexible.

With respectful dedication to all the *Master Cloud Companies*,  *Cloud-Startups*,  Students, Professors and Teachers of the World. See Ya all on !WOW!  -the World Students Society and  Twitter-!E-WOW!  -the Ecosystem 2011:

''' Welcome To Clouds '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless


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