1/09/2013

McDonald's To Temporarily Change Its Name In Australia



 (Reuters) - Looking for a McDonald's in Australia this month? You may bump into a "Macca's" instead.


The international fast food giant will temporarily change signs at selected stores across the country to "Macca's," the affectionate Australian nickname for the chain, in celebration of Australia Day, which falls on January 26 - a move that is its first such globally.

"We're incredibly proud to embrace our ‘Australian-only' nickname," said Mark Lollback, the company's chief marketing officer in Australia, in a statement on Tuesday.

"What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?"

Surveys have showed at least 50 percent of Australians use the nickname.

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