Google launches Nexus 7 tablet in Japan

TOKYO —Google said it was launching its Nexus 7 tablet computer in Japan, aiming to take on Apple’s iPad in one of the most lucrative markets in the world.
The Nexus 7’s 16 gigabyte model, powered by the latest generation of Android software is available to order at Google Play and will hit store shelves on Oct 2. Priced at 19,800 yen, it comes in around half the price of the lowest spec third generation iPad available in Japan.
 A survey Google conducted showed 75% of Japanese smartphone owners use their devices for shopping. That points us to the next enormous growth business in Japan, adding there was a new wealth that can be created around the Japanese shopping experience.
Google’s Android operating system is the mainstay for many of Apple’s rivals in the lucrative smartphone industry, growing rapidly around the globe.
Google has launched Nexus 7 in other markets such as Australia, Canada, Britain, and the United States.