London Fashion Week: Jonathan Saunders creates bespoke visuals

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

This year's BFC/Vogue Designer Fashion Fund winner Jonathan Saunders has collaborated with London Fashion Week to create his own bespoke visuals to promote the event, marking the launch of a new annual designer team-up.

The British Fashion Council (BFC) announced last week that Saunders has created the visual event branding and marketing materials for the Spring/Summer 2013 edition of London Fashion Week.

Based on an adapted version of his ombre print from Fall/Winter 2012, the pattern is inspired from Hungarian French artist Victor Vasarely, whose art and sculpture focused around the areas of optical illusion and geometric abstract art.

Saunders was approached by the BFC after he scooped this year's BFC/Vogue Designer Fashion Fund, which is inspired by the US Vogue Fashion Fund and offers an up-and-coming British-based creator a cash prize and mentoring with aims to help them become a global brand.

For the future it is hoped that the annual visuals for London Fashion Week will be created by that year's Fund recipient.

"It's a fantastic opportunity and a real first for us to work with one of our designers in this capacity. Jonathan Saunders' work is very visually striking and the use of bold prints and colors are his trademark. It is extremely exciting to be able to breathe new life into the creative of London Fashion Week," said BFC chief executive Caroline Rush.

The Spring/Summer 2013 edition of London Fashion Week will take place September 14-18. It is preceded by New York Fashion Week, which launches fashion week season in the four major fashion capitals September 6-13.


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