Google buys Wildfire for estimated $US250m

IN information technology, the genius needed to make millions often amounts to creating a killer product desperately needed by a large number of companies.

New Zealand entrepreneurs Victoria Ransom and Alain Chuard have managed just that and today stand to pocket as much as $238 million with the sale of their four-year-old Wildfire Interactive business to Google, announced overnight.


Created four years ago, Wildfire says its vision is "to change the way the world markets." The platform integrates directly with Facebook, Twitter, YouTube and LinkedIn enabling users manage pages, apps, tweets, videos, ads and promotions in one central location.

"We're putting the pieces in place to make marketing more personalized, more useful, more democratic, and ultimately, better," Wildfire said.