Alexander Wang unveils Fall 2012 campaign

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

The Fall 2012 campaign videos are coming thick and fast, with Alexander Wang revealing a stylish black and white video starring model Kati Nescher in his ready-to-wear creations.

While Wang's print campaign will be premiered in the September issues of high-end publications including LOVE and CR Fashion Book, fashion fans can gain a preview of the line's highlights including bodycon dresses and sleek leathers in the video.

The clip, which has a techno soundtrack, stars Nescher with wet hair and almost no makeup being styled by renowned fashion expert Karl Templer.

Some of the fashion industry's biggest names were involved in the making of the campaign, including photographer David Sims and art director Christopher Simmonds.

Other fashion films making the headlines this week include a two-minute film showcasing Kenzo's pre-fall 2012 collection by rising director Quentin Jones. The London-based director-and- illustrator Jones, who has previously worked on videos for the likes of Victoria Beckham and Holly Fulton, portrays the star of Kenzo's pre-fall 2012 video as a "bewitching fighter," with her video comprising hula hooping and monkey bars.

Watch the Alexander Wang campaign here


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