Facebook launches App Centre

Facebook has launched its App Centre to make it easier for members of the social network to find games and other programs.

The App Centre is rolling out to US Facebook members from today with more than 600 apps available, including services such as Pinterest and popular games including Draw Something and Bejeweled.
Facebook will also recommend apps based on ratings from people who use it and the apps that your friends are using.
The social network says the App Centre is not yet available to British members but should be available to everyone over the next few weeks.
The social network, which now has more than 900 million members, will also sell its own apps through the store. The move is being seen as a shrewd one by technology analysts because the App Centre will allow the social network to showcase the best apps, based on its extensive social data, which allow users to login using their Facebook details via Connect.
And it will also encourage more developers to create bespoke paid-for apps for Facebook.com. All developers who create paid-for apps solely created for Facebook, will have to share 30 per cent of the price with the social network.
However, when promoting popular apps such as Spotify or Pinterest, Facebook’s App Centre will simply list where they are available – without taking a cut of the price.
Announcing the App Centre last month, Facebook engineer Aaron Brady said: “Success through the App Centre is tied to the quality of an app. We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Centre. To help you [developers] monitor user feedback, we are also introducing a new app ratings metric in Insights to report how users rate your app over time.
“Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won't be listed.”
Each app will have a star rating, based on Facebook’s social graph, like Apple’s App Store


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