Twitter thinking of getting simpler

Twitter Vice President of Product, Satya Patel says : "Success is if everybody in the world wakes up and checks Twitter". 


Twitter's long term goal is to get to 2 billion active users. Facebook has 1 billion users today and twitter 140 million. The growth rate of twitter is accelerating with the use of # tags and @, making it very possible for the company to hit 200 million active users by August.

Google is ahead in in search, Facebook in the social web, Apple in mobile devices, Amazon in e-commerce, and Microsoft on the desktop. The path to becoming more mainstream and attracting 2 billion tweeters is making the product more approachable to mere mortals, Patel said.

Recently "Discover" option was added on the site to help users become more fluent in the service.

Twitter VP of product siad:

"There is incredible awareness of Twitter, but the gap between awareness and ability to extract value is too great. We have to make it simpler for users to get close to what is most meaningful to them and easier to discover information."