Moshi Monsters, the popular British children’s gaming website run from east London’s so-called "Silicon Roundabout", has signed a record deal with Sony Music as it seeks to become a major children’s brand.
Mind Candy, the company behind the game played by 60m children aged between six and 12, has signed an agreement with the record label to release a series of albums.
The debut 12-track album, Moshi Monsters, Music Rox, features songs from popular characters such as Dr Strangeglove, Big Bad Bill and Sweettooth.
Jason Perry, head of Moshi Music and a former producer for McFly and The Pussycat Dolls, told The Sunday Telegraph: “Moshi Monsters has never released an album before so this is a big opportunity. The thinking behind it is that we don’t want the company to just be a computer brand. We want to turn it into the number one children’s brand.”
Sony will handle the production, sales and distribution aspects of Moshi Monster’s forthcoming music releases. The first CD will go on sale in shops and be available on iTunes from April 2.
Perry said that Mind Candy decided to form a partnership with Sony because it has past experience of transforming reality stars from shows such as The X Factor into major music stars.
The debut 12-track album, Moshi Monsters, Music Rox, features songs from popular characters such as Dr Strangeglove, Big Bad Bill and Sweettooth.
Jason Perry, head of Moshi Music and a former producer for McFly and The Pussycat Dolls, told The Sunday Telegraph: “Moshi Monsters has never released an album before so this is a big opportunity. The thinking behind it is that we don’t want the company to just be a computer brand. We want to turn it into the number one children’s brand.”
Sony will handle the production, sales and distribution aspects of Moshi Monster’s forthcoming music releases. The first CD will go on sale in shops and be available on iTunes from April 2.
Perry said that Mind Candy decided to form a partnership with Sony because it has past experience of transforming reality stars from shows such as The X Factor into major music stars.
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