Sainsbury's renames its tiger bread

A three-year old girl's letter saying that that their tiger bread looks more like a giraffe causes Sainsbury's to rename it.

Lily Robinson wrote a letter in 2011 which said "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".

The supermarket responded by calling it a "brilliant idea"."I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?"

The letters were then posted by Robinson's mother on her  blog leading to the actual renaming of the bread.