Scotland Retains High Aims Despite Decreases

Despite the signs not looking good and visitor figures being down, Scotland aims to increase its revenue from tourism by 50% by 2015.

The first half of 2011 has made for miserable reading for the Scottish tourism board. Indeed, the whole industry is 17% down on the previous year despite a 5% general rise in the UK as a whole.

These depressing figures and comparisons have led to an ultimatum by the head of national tourism. Scotland has 3 years to change the face of its tourism sector before it ends up lagging behind even further. On a positive note, £30 million is set to be invested into tourism in Scotland and statements have been made that a 50% increase is expected by 2015.