The Knowledge Factor:Fashion Show to promote Amateur Designers

A unique trend in Lahore has been initiated by The Knowledge Factory (TKF) in order to promote home-based, amateur designers. The applicants first registered with a small fee.The selected ones then presented their work to a team of panelists which included interior and fashion designers a fashion retailer and a journalist. Their work was reviewed and critiqued. The TKF has further plans of promoting and encouraging this work.“We will hold this event three times a year. Once before the graduation of design students, once in midsummer and once in midwinter,” states Ali, one of the super heads of this fashion show.