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Safeguard, Procter & Gamble’s leading anti-bacterial soap is collaborating with Design for Change (DFC) in Pakistan to foster a new generation of hopeful Pakistanis who can be change-makers and future leaders of the country.
The global Design for Change School Challenge is
the world’s largest movement for change initiated by children. As part
of DFC, children use the simple 4-step process of ‘Feel, Imagine, Do,
Share’ to design and implement solutions to the world’s greatest
challenges. Pakistan, alongside 22 countries across the globe joined the
challenge in 2010 for the first time, leading the largest school
challenge that the world has ever seen, seeking to engage thousands of
schools and children nationwide and around the world. Together Safeguard
and DFC aim to reach at least 35000 children in 7000 Schools in
Pakistan over the next three months. Children will in the first phase
share their vision of how they intend to bring about a change in their
community. As a second step, these children will organize a movement
with the intention of realizing their vision.
Sharing her thoughts, Mubashara Khalid, Brand
Manager, Safeguard Pakistan said, "Safeguard is committed to the long
term prosperity of the country. Over the last 7 years, Safeguard has
been running the Sehat – o – Safai school program, one of the largest
private sector health and hygiene awareness programs in the country
which has empowered over 7.5 million children in more than 20,000
Pakistani schools. By partnering with Design for Change we are aiming to
furnish more opportunities to school children to solve critical
problems surrounding our society, and hope to secure the next generation
of thought leaders and role models.”
“Design for Change Pakistan is an extremely
relevant movement for Pakistan and its children today.” said Nida Alavi,
DFC Global Partner for Pakistan. "By engaging our young children to
feel out a problem, imagine possible solutions, do what they can to make
a difference and share their stories of change, Design for Change
Pakistan is an emphatic step towards nurturing proactive, positive
Pakistanis everywhere. In this spirit, our outreach is embracing a broad
spectrum of schools including public and private, rural and urban as
well as schools serving children with special needs. It is a mutual
commitment to enabling children to make their childhoods and communities
responsible and happier that has brought Safeguard and Design for
Change Pakistan together in this very exciting collaboration.”
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