9/28/2011

LIPTON TALENT HUNT 2011

The span of competition is over 8 weeks. 25 of the top HEC recognized business schools will be taking part.

The challenge
Design a 360 degree campaign  to drive a tea bag conversion.
It will include Campaign Tagline, TVC Concept, Radio Promotion concept, in store visibility plan, Digital Campaign, Print Advertisement Campaign, Packaging innovation concept, on ground activation and viral marketing.

For more details click here

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