Thousands of Kenyans made a living writing essays for overseas students. With A.I., the work has dried up, a warning for online gig work that has been a global lifeline.
Teresios Bundi once symbolized the strange, life-changing opportunities the internet provided.
Hailing from a farming village in Kenya, Mr. Bundi moved to the capital, Nairobi, in 2011 to be the first in his family to attend university. There, a friend suggested he try a new online job: writing essays for cheating overseas college students.
His first assignment was a two-page essay on the health benefits of the Garcinia cambogia. It was a fruit he had never heard of, and an essay written for a student he didn’t know anything about. He earned $7 for three hours of work.
“That was a lifeline for me, I needed the money,” Mr. Bundi, now 34, said in an interview in Nairobi. He added: “I could not sleep that night. I was ready to burn the midnight oil.”
Mr. Bundi estimates he wrote more than 2,500 essays over the next 12 years, sometimes three a day. He balanced completing his public health degree with helping faraway students studying engineering, medicine and computer science to finish theirs. Some students gave him their school login information so he could keep up with their assignments.
Mr. Bundi didn’t know it then, but he was in the boom era of internet gig work. Newly wired to the global internet and hungry for jobs, well-educated youths from places like Kenya, the Philippines and India found opportunities in the crevices of the digital economy. They could make money online doing unglamorous tasks that others further up the economic ladder did not want to do.
Then A.I arrived, and the good times ended.
In 2022, OpenAI released ChatGPT. At colleges worldwide, students made a simple calculation that has become more pronounced today: Why pay a freelancer in Kenya when ChatGPT could do the job?
Essay work began to thin. Rates fell, and assignments dwindled. Before long, the industry shrank to almost nothing. “I never would have expected A.I. could do this,” Mr. Bundi said.
His fate is shared by others who had found a foothold in the global online gig economy. Kenyans also transcribed meetings through the freelance platforms Upwork and Fiverr. They flagged Facebook posts to help the platform decide what could stay up. One after another, those opportunities have withered.
As technologists, economists and policymakers worldwide debate the future of A.I., Kenya’s experience shows how the technology is already dismantling some lower rungs of the global labor market.
“It’s not just going to be Kenya — it’s going to be everywhere we see a big transformation,” said Mark Graham, an Oxford University professor who has studied the global gig economy. “A.I. has come in and taken big chunks of these labor markets.”
Mr. Bundi said he had regrets. When he graduated from college in 2015, he bypassed a public health career to start an online essay-writing business, charging $40 to $70 per paper. Assignments came in through digital platforms, and he divvied up work between himself and students he hired. He rented a house near a university and filled it with desks, fast internet and mattresses. Students worked between classes and slept when too exhausted to write.
Mr. Bundi said he had made at least five times as much as he could earn in public health. He sent money to his parents, coffee farmers who had taken out a loan to buy him a laptop for college.
- Author: Adam Satariano and Paul Mozur, The New York Times
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