Equally impressive is a version of Grow Old With Me, one of the last songs
penned by Lennon, which was posthumously released after his 1980 murder and
and recently remade by an A.I. creator who goes by Dae Lims.
With enhanced audio quality, an orchestral arrangement and harmonized backing
vocals that evoke the Liverpudlian rockers' heyday, that song's most stirring
moment comes when McCartney croons over a soaring melody with poignant lyrics
about ageing.
' When I hear this, I lose it. I start crying,'' said music YouTuber Steve
Onotera, who goes by SamuraiGuitarist and has a million followers, in a recent
video discussing the new works' unforseen sentimental resonance.
After the most influential band in history parted ways acrimoniously, fans
were deprived of a final ''happy ending,'' he said. '' So, when we do
get that reunion artificially yet convincingly created by AI, well, it's
surprisingly emotional.''
AI Here, There and Everywhere : Like an earlier track called Heart on a
Sleeve which featured AI-generated vocals of Drake and The Weeknd and racked
up millions of hits on TikTok and other platforms, these covers use scraping
technology that analyses and captures the nuances of a particular voice.
The creators would have probably then sung the parts themselves and then
applied the cloned voice. In a manner similar to placing a filter on a
photograph.
While results can be astonishing, getting there isn't simple and require
skilled human operators combining new AI tools with extensive knowledge of
traditional music processing software, Zohaib Ahmed, the CEO of Resemble AI, a
Toronto-based voice cloning company, told AFP.
'' I think we're still seeing a very small percentage of the population that
can even access these tools,'' he said. They need to ''jump through hoops,
read documentation, have the right computer, and then put it all together.''
Zohaib Ahmed's company is one of several offering a platform that can make the
technology more accessible to clients in the entertainment sector - and counts
a recent Netflix documentary series ''narrated'' by late art icon Andy
Warhol using its technology as an early success.
For Patricia Alessanandrini, a composer and assistant professor at Stanford's
Center for Computer Research in Music and Acoustics, the recent spate of AI
tracks represent a coming-of-age for a technology that has been advancing
exponentially - yet largely out of public view over the past decade.
'' This is a great example of what AI does very well, which is anything that's
resemblance : to train it on something existing,'' she told AFP.
But, she added, it flounders when it comes to new ideas. ''There's really no
expectation that it's going to replace the rich history of humans originating
art and culture.''
Litigation coming : For the music industry, the ramifications are enormous. As
the technology progresses, software that will easily allow people to transform
their vocals into one of their favorite singers is likely not far away.
'' If they're getting paid for their vocal license, hey, everyone's happy,''
said Onotera. '' But what if they're long since passed away? Is it up to their
estate?
AI is already proving a helter-skelter impact on the copyright world. In the
case of Heart on a Sleeve, Universal Music Group was quick to assert copyright
claims and have the track pulled down from streaming services, but that hasn't
stopped it pooping back up on small accounts.
Marc Ostrow, a New-York based music copy-right lawyer, told AFP AI
generated music is a ''grey area''. Copyright can be asserted both by
songwriters whose material is used, as well as holders of the master
recordings.
On the other hand, AI creators can argue it falls under ''fair use'' citing a
2015 court ruling that said Google was permitted to archive the world's books
because it wasn't competing with sellers and displaying only snippets.
Last month, however, the US Supreme Court tipped the balance back the other
way in ruling a Warhol print of the late pop star Prince violated the
copyright of the photographer who took the original image.
Add to the mix that celebrities can protect their likeness under the ''right
to publicity,'' established when Bette Midler successfully sued Ford Motor
Company in the late 1980s for using a singer that sounded like her in an ad.
Ultimately, ''I think there may be voluntary industry standards ....... or
it's going to be done by litigation,'' said Ostrow.
Rights holders will also need to think about the negative PR that could come
with suing over works that are clearly fan-created tributes and not intended
to be monetized. [AFP]