9/26/2018

WFP TACKLES HUNGER WITH INNOVATIVE AD


WORLD FOOD PROGRAMME tackles hunger with innovative AD.

NEW YORK : The UN World Food Programme on Monday took its campaign to fight world food hunger to a global cinema audience with an innovative, interactive advertisement.

Billed as a world first, the advertisement that will appear in cinemas in more than 30 countries  will feature an on-screen code that  moviegoers can scan with their smartphones to interact on Facebook Messenger.

On Messenger, the user can then interact with the character  from the advertisement who shares her story and offers a way to donate meals to hungry children through the UN agency's   ShareTheMeal app. [AFP]

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