Headline September 30, 2018/ '' 'INTERNET ADS DOMINANCE' ''

'' 'INTERNET ADS DOMINANCE' ''

THE WORLD STUDENTS SOCIETY.....................

Most lovingly and respectfully called  - !WOW! -  is the absolute ownership of every single student in the world...............

So, see Ya all ''register'' on : www.wssciw.blogspot.com for One Share-Piece-Peace, as we continue with our unending preparations of holding global elections, just about next year.

ADVERTISING - The Economic Juice behind the Internet, has long been an attractive area for the start-ups .

During the last 10 years, the ease of forming companies and the availability of cheap venture capital  lead to a flood of tech start-ups, pushing boundaries on where and how ads were delivered.....

But for now, investments in start-ups is falling, helping to push a wave of acquisitions......... 

ONLINE ADVERTISING COMPANIES have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others.

Now, many ad tech companies and their investors are throwing up their hands really, really high.

Venture capital money going into ad tech start-ups is falling sharply, helping push a wave of consolidation.

Financing reached a high of $2.92 billion in 2015, but this year it is on pace to be less than half that, according to CB Insights, a financial research firm.

The number of independent ad tech companies has fallen 21 percent since 2013, to 185 as of the  second quarter of 2018, according to LUMA  Pertners, which analyzes digital media and marketing.

And the pace of contraction has been quickening considerably.

This summer has seen a flurry of activity with AT&T buying the online exchange ad exchange company AppNexus in June and the private equity firm Vista Equity Partners acquiring a majority stake in - Integral Ad Science the same month.

In early July, the Inter publicGroup acquired data aggregator Acxion's marketing division for $2.3 billion.

''While all industries go through a maturation curve, this one faces a particular need for consolidation,'' said Terry Kawaja, the chief executive of LUMA Partners.''So many of these companies were not profitable.''

Although many consumers have not heard of ad tech firms, people's online activity is influenced every day by those companies as they battle for a share ad impressions on phones, tablets and laptops.

The ''Mad Men'' style of  advertising workers has been replaced by the ''math m'' of ad tech start-ups, nwhich specialize in gathering data on consumer preferences.

Advertising, the economic juice behind the Internet, has long been an attractive area for start-ups.

During the last 10 years, the ease of forming companies and the availability of cheap venture capital  led to a flood of ad-tech start-ups, pushing boundaries on where and how and where they were delivered.

They introduced technologies like the automation of ad-buying - called programmatic advertising -and header bidding, in which many ad exchanges bid on publishers' space simultaneously.

The Honor and Serving of the latest Operational Research on  Internet Advertising continues. And the World Students Society thanks author and researcher Claire Ballentine.

With respectful dedication to all the Internet Giants, Students, Professors and teachers of the world.. See Ya all  ''register'' on :
www.wssciw.blogspt.com   -The World Students Society and.................. Twitter -!E-WOW! - the Ecosystem 2011:

''' Investments & Acquisitions '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless