Headline May 09, 2015/ ''' POSITIVELY WORLD CLASS : INSTAGRAM '''

''' POSITIVELY WORLD CLASS : 

INSTAGRAM '''

OVER ALL THESE MANY YEARS on the ecosystem,  - the main focused honour and objective of  the World Students Society Computers-Internet-Wireless-

Lovingly called  !WOW!,   has been to believe in Students, and help make their ideas a reality; with  their support, their hard work, and their desire to get together to build a better world.

!WOW!, the world's honour, belongs to every single student in the world: One ''Share-Peace-Piece.''

 A HOST OF COMPANIES have sprung up to offer advertisers ways to reach Instagram's audiences.

Some, like the New-York based Mobile Media Lab, match big brands with popular Instagrammers, many of whom are amateur photographers who have amassed followings larger than 100,000.

Others, Like San Francisco's Pixlee, provide the data analytics to help brands like Ugg identify user-generated photographs that feature their clothing and determine which will portray their brand most positively.

And like Hawk, many brands have built successful Instagram feeds of their own. Erika Berman, senior vice president of communications for Oscar de la Renta, has a following of 345,000 fashion lovers.

And last summer the company released its fall ad campaign   -which typically makes its debut in the pages of Vogue or Elle   -on Instagram.

The company published seven images, and each amassed  1,000  likes within the first hour. In the caption of each image, Bearman prompted to preorder the collection Oscardelarenta.com.

Bearman says anecdotal evidence suggests the campaign was successful. The company went to repeat the process that fall.

Social Media Properties can  often be like nightclubs. They're cool while the trendy people are there, and they disappear without leaving a trace. The ones that last somehow transform themselves from:

A vehicle of entertainment to a utility. Even if users stop loving it, they still need it. 

Facebook, so far,  has managed to pull off that trick. But Zuckerberg is still hedging his bets, and Instagram isn't his only alternative.

Facebook has moved to a multi-app strategy. The company has launched several new-apps, none of which has become a hit. 

In February last, it agreed to pay the astronomical sum of $19 billion to buy the fast growing mobile messaging service Whatsapp, which already boasts  455 million plus global users.

And over last March, it agreed to pay $2 billion to buy Oculus Rift , a virtual-reality headset company.  If Instagram doesn't hit it big, perhaps one of the other bets will.

Systrom and Krieger are highly attuned to the peril of shifting tastes. Even as Instagram's user base continues to grow,they're sprinting to develop new products that broaden its appeal.

''I belive we are in the midst of a privtization phase,'' says Systrom. This shift can be seen in the rise of apps like Snapchat and Whatsapp, which let users manipulate and share images with smaller audiences.

''It's not a technological shift, but a sociological shift, and we're respoinding to it,'' he says.  

Instagram offers a feature that lets users make their accounts private, and as newer cohorts of people have signed on to the service, slightly more of them are using it.

And in last December, Instagram launched a private messaging product. Most of the tech press wrote it off quickly but the data suggest that momentum is building. 

According to Instagram, over the past month 45 million people, or roughly 25% of its users , sent or received a direct message on the service.

The company has had success with its 15-second videos, which launched shortly after Twitter's Vine videos becale popular. Though Systrom says Instagram has been happy with it-

The company won't release information about how many people are using the video, and two sources close to the company suggest it has been disappointing. In a sense the company's blessings may also be its curse:

It has built in reputation on letting its users do one thing extremely fast and incredibly well.

Despite his concerns, Systrom believes that if the company can maintain that standard of execution, it has tremendous growth ahead.

Meanwhile the allure of the core product continues to hook people like Skinny, who has checked it daily for three years and can't imagine stopping.

''It's a little bit like a peek into someone psyche,'' he says of the Instagram's appeal.

How much would an advertiser pay for that?

With respectful dedication to the Technology Press the world over. See Ya all on !WOW!   -the World Students Society Computers-Internet-Wireless:

''' Talking Technology '''

'''Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless

Global CO2 levels break 400ppm milestone

Monthly Carbon dioxide (CO2) concentrations have reached 400 parts per million across the entire globe for the first time.

The US National Oceanic and Atmospheric Administration (Noaa) collects data from air samples taken from 40 sites around the world, reported the results.

According to Noaa the CO2 levels have increased 120 parts per million since pre-industrial times and that these levels haven't been seen for about two million years.

Headline May 08, 2015/ ''' BIG-BAD-READY TO MAKE MONEY : INSTAGRAM '''

''' BIG-BAD-READY TO MAKE MONEY :

 INSTAGRAM '''

FROM STAY-AT-HOME MOMS to full-time Instagrammers, many loyal followers, have parlayed their hobby into a lucrative career.

Today many professional photographers are finding that Instagram can be a good way to promote and complement their work.

One example is David Guttenfieder, a veteran photojournalist who has travelled the world for the Associated Press, winning a World Press Photo Award seven times.

In 2013, when he got access to North Korea to spend a year chronicling the lives of everyday citizens, he began publishing a portion of his work on Instagram. His feed, which now boasts 349,000 followers-

Became  a repository of for photos snapped quickly of small curiosities. Time named him the 2013 Instagram Photographer of the Year,

Systrom and Krieger think all of this cool, but they are mostly focused on making Instagram work really well and really fast. Systrom get visibly excited, says the author, when discussing things like latency -the time delay between when you summon your photo stream and when it appears.

Just later and for over three months the duo had cut the time it takes for an image to render by two-thirds. For a communications platform to work, it needs to be absolutely reliable all the time-

And dependability and ease of use were big reasons Instagram took off rather rather than early photo-app rivals such as PicPlz and Hipstamatic.

''It came down to a simple, clear product built for speed of sharing, and the laser focus on a single-use case, sharing photo with friends, allowed it to spread easily,'' says Taylor Davidson, a professional photographer who is a also a venture capitalist investing in photo-related startups. 

In a hotel lobby in downtown Austin, skateboarding legend Tony Hawk whips out his iPhone to display the photo he's just uploaded to Instagram.

In six hours the X Games will start, and he has captured a skate ramp set up in front of the Texas Capitol, perfectly framing the building. So far it has more than 25,000 likes.

Hawk was one of the first celebrities to embrace Instagram. He found it on his own in 2011 by checking out what the teenage skateboarders he coached were using. Hawk, 47, has 1.4 million followers.

Unlike many other celebrities, he controls his own profile and takes most of the photos himself. Instagram has become his primary marketing vehicle for his events and his announcements about Activision's line of Tony Hank videogames.

''Initially Activision would kind of get annoyed with me if I let it slip on Instagram before a games's launch was announced,'' says Hawk. But his accident marketing seemed to work. ''Now they encourage it,'' he says. 

As with most advertising on Instagram right now, the company doesn't profit Hawk's success directly. Despite significant advertiser demand, it has been slow to roll out advertising products.

Systrom says he and Krieger don't want to screw anything up by moving too fast. The company finally launched its first sponsored-ads product by testing 10 campaigns.

In Facebook's most recent earning call, COO Sandberg pointed to the success of one campaign for Levi's, which featured pictures of denim-clad people in gorgeous outdoor locations. 

The ad targeted 18 to 34 and reached some 7.4 million people, according to Facebook.

Sandberg held it up as success, saying that it  ''drove a 24-point lift in ad recall, which was three times the control group.''

Early marketing efforts often achieve outsize success on social media because the advertising takes  users by surprise, and they pay attention. But Systrom is putting unusual emphasis on quality so as not to alienate his users.

In choosing its first 10 advertisers, Instagram was careful to select brands that that would appeal naturally to Instagram's audience. Systrom personally reviews every ad designed for Instagram, and he isn't shy about offering critiques.

When Airbnb advertised on the site recently, Systrom initially sent the proposed photographs of exotic Airbnb location back to his team, asking them to make better use of the location feature on the caption- To indicate where a photo was taken.  

''I thought they could get more out of it,'' says Systrom.

The Honour and Serving of  ''technology operational research''   on this great company, Instagram, continues. Thank you for reading, and maybe -learning something.

With respectful dedication to all the Students of the world. See Ya all on !WOW!  -the World Students Society Computers-Internet-Wireless:

''' Open To The World '''

'''Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless